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The complexities of US cross-state-border AVAs // Vino in Wartime
April 24, 2024 - Wine Industry Insight Daily News Feed
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Today’s Most Interesting Wine Industry Data
“A new study shows that the death of wine among US millennials is ‘grossly exaggerated.’ Millennials have pulled ahead of Gen X and Gen Z, at 35% average consumption in 2023. The graph also shows the “Covid Hangover,” resulting, in part, from some Americans starting to drink less alcohol in general as an aftermath of increased consumption during the depths of the pandemic.”
Source: Forbes, THACH
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