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Worth a Look

International winery leaders call for support of 2050 net zero emission goal

CAUTION: Badly written, self-indulgent, self-congratulatory news release ahead.   The actual worth of the words is devalued by…

Vintage Wine Estates launches new lifestyle platform with Shark Tank’s Kevin O’Leary

NEWS RELEASE – NOVEMBER 4, 2021   New platform offers specially curated products and an exclusive sneak peek…

No, Chlorpyrifos was not invented by Nazis and is not related to Zyklon B

When writing about scientific topics, it is vital to go to original, credible sources. Neither this recent Register…

Which States Are Best For DTC Wine? Free Tool separates the winners from the losers.

NEWS RELEASE – Healdsburg, CA, August 10, 2021 — DTC can be a profitable path to success for…

Can Palate Club Blend Algorithms and Sommelier Expertise Into a Wine Club? (Actually, No, But They Are Not Alone.)

  DISCLOSURE: Wine Industry Insight Publisher Lewis Perdue has designed and implemented 4 wine recommenders over the past…

Calif Wine Grape Acreage Continued to Decline in 2020: USDA

  California’s 2020 wine grape acreage dropped 11.1% over 2019 for a total of 620,000 acres. Of the…

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Ganau launches EPIQ – Corks with threshold of ≤0.5 ng/L TCA — below level of human perception. Process backed by peer-reviewed science

NEWS RELEASE – JANUARY 18, 2021     Ganau reveals EPIQ, a natural cork with threshold of ≤0.5

January 18th, 2021

Vineyard Visibility: Michael David Winery Improves Results With Aerial Imaging

Article by Ceres Imaging   Despite the bucolic setting of the average vineyard, risk can be everywhere. Sun-dappled

May 22nd, 2020

From Overwhelmed to Organized: Vineyard 29’s first harvest with vintrace

Like most winemakers with too much to do during harvest, it was often a battle for Keith Emerson,

March 17th, 2020

ETS Laboratories adds winemaker Don LaBorde to leadership team

NEWS RELEASE St. Helena, Ca. (September 25, 2019) ” ETS Laboratories, the pioneer and leader in wine analysis

September 27th, 2019


Online Usability


TOP NEWS FTC approves revised Gallo-Constellation blockbuster wine deal Pix.Wine Aims to End The Balkanization of Wine What

December 29th, 2020

Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015

What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014

Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


News Reporting & Journalism

So what the HELL is the NEWS here?

  This week has seen an overabundance of clueless news releases that FAIL to reveal WHAT the news...

August 4th, 2021

The truth rarely hides beneath nuance

Spinning bad or inconvenient news is a practice that is often done badly: Badly when the spin is...

June 22nd, 2021

Correction: Foppoli is mayor of Windsor, not Healdsburg

On Friday, I incorrectly wrote a headline indicating that Dominic Foppoli was mayor of Healdsburg. He is the...

April 12th, 2021

This smelly vendor survey lacked data integrity, so USA Today flushed their stinky article down the drain.

Wine Industry Insight has previously written about slipshod vendor-conducted “surveys” that have obvious conflicts of interest and are...

August 23rd, 2019


Billion-dollar Stag’s Leap Wine Cellars Sale A Tactic To Bid Up The Price Up From A Fraction Of That

  Bloomberg reported on Nov. 11 that Sycamore Partners was “Weighing $1 Billion Sale of Stag’s Leap Wine.”   The Bloomberg article stated that, “Sycamore Partners is considering selling Stag’s Leap Wine Cellars for about $1 billion just one month after acquiring the label from…

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Upsized or downsized? Winc’s inflated statement on its IPO

Misleading? You decide: News Release: Winc Announces Pricing of Upsized IPO   Market Watch: Wine Club Winc Set for Trading After Downsized IPO…

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Rabbit Ridge Winery Properties Set for Over-Bid Auction

  While Riboli Paso Robles, LLC has taken the first steps to buy the Rabbit Ridge properties, bankruptcy rules require that an over-bid auction take place to assure maximum recovery to creditors on the sale.   See previous Wine Industry Insight coverage below auction graphic.…

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Winc slashes IPO 73% after postponement, bails on “white shoe” underwriters.

  Disclosure: Lewis Perdue does not own or hold any stocks, securities or investments in wine, alcoholic beverages, food, hospitality or related companies.   Wine club Winc  — which postponed its October IPO — announced Tuesday it was planning to offer 1,538,462 shares of common…

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Daily Data

Buckle up!
Inflation is going to get worse before it gets better.

Source: Goldman Sachs via axios…

Beverage Robots Getting Venture Capital Attention

Source: PitchBook Analyst Note: Beverage Robots…

U.S. household net worth has soared to a nearly sixfold multiple of the country’s gross domestic product. So why aren’t they drinking more wine?

Source: Data: Bureau of Economic Analysis; Federal Reserve Board; World Bank; McKinsey Global Institute analysis…

Correction: Calif Bulk Cabernet Plentiful, Other Varietals Not So Much

I was rushing too fast and wrote the headline incorrectly. I apologize. — Lewis Perdue…

Covid Comfort Stagnates for Restaurant Dining As New Surge Emerges

View Interactive charts at the source: Morning Consult…

Premium wine drinkers now trending more female and 55+

Source: Wine Intelligence…

Job growth has recently been dramatically higher than federal government estimates

Source: Bureau of Labor Statistics via Washington Post…



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Effective Advertising

Wine Industry Insight: Your 98.1% solution — An exercise in meaningless data

Wine Business Monthly’s “95% solution” is a ridiculous distortion of data. The Wine Business Monthly’s 2020 Advertising Planning...

March 2nd, 2020

Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis...

June 3rd, 2018

Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017

13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015

Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014

How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014

Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014