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Worth a Look

Constellation & Gallo sign FTC agreement to allow $1.03 billion asset deal

  CONSTELLATION BRANDS AND E. & J. GALLO SIGN AGREEMENT WITH FEDERAL TRADE COMMISSION STAFF RELATING TO CONSENT…

Former Treasury Wine Estates CEO to take helm of Ste. Michelle Wine Estates

NEWS RELEASE Ste. Michelle Wine Estates October 28, 2020   WOODINVILLE, Wash. – Ste. Michelle Wine Estates announces…

Saving Venge Vineyards, in the owner’s own words and photos

The Glass Fire in Northern Napa and Sonoma Valleys is contained now and headed for the record books…

Owner of Copa di Vino comments on Shark Tank wine scammer

  James Martin, owner, CEO and Founder of Copa di Vino, emailed Wine Industry Insight a statement on…

Napa/Sonoma #Glassfire Resources & News Links

Note: This page is being updated as new links are found. Please email WII Editor Lewis Perdue with…

Wine up 17.9% in off-premise channels vs same week 2019. Table wine dollars grew by 14.0%, outpaced by sparkling which was up 33.3%

Unless otherwise noted, all trends below are for Nielsen off premise channels for the week ending 9/05/20 compared…

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Vineyard Visibility: Michael David Winery Improves Results With Aerial Imaging

Article by Ceres Imaging   Despite the bucolic setting of the average vineyard, risk can be everywhere. Sun-dappled

May 22nd, 2020


From Overwhelmed to Organized: Vineyard 29’s first harvest with vintrace

Like most winemakers with too much to do during harvest, it was often a battle for Keith Emerson,

March 17th, 2020


ETS Laboratories adds winemaker Don LaBorde to leadership team

NEWS RELEASE St. Helena, Ca. (September 25, 2019) ” ETS Laboratories, the pioneer and leader in wine analysis

September 27th, 2019


Wonderful Nurseries Welcomes Ken Noren to Their Sales Team to Head Up Their Northern California, Oregon & Washington Vine Sales

NEWS RELEASE – JUNE 13, 2019 Wonderful Nurseries is pleased to announce that Ken Noren, a well-respected industry

June 12th, 2019


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Online Usability


Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015


What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


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News Reporting & Journalism


This smelly vendor survey lacked data integrity, so USA Today flushed their stinky article down the drain.

Wine Industry Insight has previously written about slipshod vendor-conducted “surveys” that have obvious conflicts of interest and are...

August 23rd, 2019


Wine Industry Insight/News Fetch wine review policy

Most wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with...

October 7th, 2018


Presentation and supplemental material for participants of WBC18

WBC18 Presentation Daily Bruin Handbook...

October 4th, 2018


How to tell if a survey is credible

Determining whether a survey is credible and the data valid as presented is often a difficult task.  ...

January 30th, 2018


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Winc’s not-so-Netflixy customer retention rate — here’s how the math works

This is the redacted version of the full premium version. The full article and links are available to subscribers of Wine Executive News. Premium subscribers can log in: > CCBill < OR > Stripe < Not a Wine Executive News Subscriber? Subscribe to Wine Executive…

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Winc falls way short of being “The Netflix of Wine” when it comes to customer retention

This is the redacted version of the full premium version. The full article and links are available to subscribers of Wine Executive News. Premium subscribers can log in: > CCBill < OR > Stripe < Not a Wine Executive News Subscriber? Subscribe to Wine Executive…

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Winc raises $3+ million in latest offering, but fails to disclose federal court case brought against it by state of Ohio

NOTE: Full legal filings are available online for Wine Executive News premium subscriber who may log in at the following links: CCBill   <<>>   Stripe   Winc says it raised more than $3 million by late October as part of their $17 million investor solicitation…

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Winc the Netflix of wine? (Nope)

This is the 1,632-word redaction of the full 3,233-word premium version. The full article is available to subscribers of Wine Executive News. WEN subscribers can log in at the following links: > CCBill < > Stripe < A second Netflix/Winc article on customer retention and…

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Daily Data

Core wine drinkers (upper income Americans) continue to recover financially

Source: Morning Consult…

Food & beverage category ranks #3 in top holiday spending – Deloitte

Source: 2020 Deloitte holiday retail survey…

Facebook’s AI Mistakenly Bans Ads for Struggling Businesses

Source: Bloomberg…

Diversity: Consumers expect brands to be inclusive

Source: Adobe via eMarketer…

Social media sites are all starting to look and work alike. Here’s how to tell how they differ.

Source: Axios…

Food and beverages rank #3 in holiday gift shopping – Deloitte

Source: 2020 Source: Deloitte holiday retail survey…

Are we still in a recession? Maybe… Or not. The Fed offers a hint.

Interactive chart at the source: Federal Reserve & U.S. Bureau of Economic Analysis…


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Effective Advertising


Wine Industry Insight: Your 98.1% solution — An exercise in meaningless data

Wine Business Monthly’s “95% solution” is a ridiculous distortion of data. The Wine Business Monthly’s 2020 Advertising Planning...

March 2nd, 2020


Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis...

June 3rd, 2018


Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017


13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014


Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014


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