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Italy Most Exposed to US Wine Tariffs // Winegrape Grower Costs and Market Issues Addressed at Global and Local Levels at Clarksburg Grape Day

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“An interesting thing about this view is between beer wine and spirits, for everyone under age 60, wine is their third choice. For those above 60, wine is the top choice. That is the cliff we are waking off today and why this change seems to be moving so quickly. The chart again shows that the 30-39 age band and the 60-69 age band are the two age ranges with the highest population of consumers with a stronger preference for wine comparatively. The younger population, however, has seven million more consumers, and, as of 2023, they prefer spirits and beer to wine, while the 60-69 age band is more evenly split between alcoholic beverages.”

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