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Lewis Perdue, Founder

Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman.

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Lewis Perdue
Wine-Oriented Biography

Note: This bio emphasizes wine. More complete information about Lew’s background in science, technology and other areas can be found at IDEAWORX

Lewis Perdue is Editor and Publisher of Wine Industry Insight ( whose daily News Fetch executive email briefing enjoys the largest double-opt-in subscribership (23,000+) in the North American wine industry.

Wine Business Monthly, which he founded in 1991, remains the American wine industry’s largest circulation print publication.

Lew is currently developing Tribes, (Recommendation Insights) a patent-pending recommendation algorithm that is far more accurate than any other in use for wine, music, books, movies and other products “of taste.”

He founded Wines West, a Los Angeles-based wine importer/wholesaler/distributor specializing in high-end Italian brands.

He is the author of 22 published books including several bestsellers and two bestselling non-fiction books about wine: The French Paradox and Beyond (wine and health) and The Wrath of Grapes, an industry overview that included an accurate prediction of the California glut of 2001.

Lew has founded five companies and been involved as a consultant at the startup stages of a number of successful companies including Kalpana (acquired by Cisco) and Lynx Software Technologies (

One of Lew’s companies — PocketPass, an internet micropayments and content sales system which he founded in 1999 went public in 2005.

Perdue has served as a top aide to a U.S. Senator and a state governor, run political races for Congress, worked as a Washington correspondent (Ottaway/Dow-Jones, States News Service), a columnist for Gannett, The Wall Street Journal Online, CBS Marketwatch and TheStreet.Com.

He has also served as a Managing Director at Manning, Selvage and Lee, and founded a top Silicon Valley marketing, communications and technology consulting firm (Renaissance Communications).

He has served on the faculties at UCLA and Cornell University formerly taught in the Sonoma State University wine MBA program.

Perdue studied math, physics communications and biology in college. He earned an A.S in math and science (valedictorian) from Corning Community College in 1970 and his B.S. with distinction from Cornell University in 1972.