FREE! Subscribe to News Fetch, THE daily wine industry briefing - Click Here


SPONSORED BY:

CLICK TO VIEW VIDEO

epic AD final

Click ad, above, to see how corks with TCA above 0.5 ppt can be removed from production.

Commerce7Click to learn more

Scientific research reveals why wine ratings and recommendations fail so often

Everyone has a different sense of smell. Taste is mostly determined by smell.

DifferentNosesForDifferentPeople

 

 

 

“Each of the individuals examined had a unique genotypic [odor receptor] pattern.” –Menashe et. al,  Nature Genetics

A description and a rating will be accurate only if you are  genetically “calibrated” with the reviewer.

  • No smell = no taste.

  • 80% to 95% of ”taste” comes from odor receptors (ORs)

  • Human genome codes 1,000+ genes for ORs

  • Only about 350-400 of those ORs are active in the average human.

  • But almost no one has the same set of active ORs

  • “Different noses for different people” – Nature Genetics paper (left)

  • Result: Of 189 people genotyped, NONE has the same of odor-related genes.

See also: