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Lower price categories see stagnant or lower growth on price drops. Top end still booming: Nielsen

Avg eq price versus avg eq price change ya

BRIEF HIGHLIGHTS

  • Notice: from left to right you see the price segments increasing, with the average of each price segment represented by the orange bars.
  • The main highlight in this graph is the drop in price (green line) for the $12-14.99 price segment, and the increases in the $15-19.99 and >$20 price segments.