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PSPS Power

Nielsen: Rosé under $7.99: up 55.6%, Avg. Price of wine: $7.03/bottle, $15-$19.99 top price segment gainer

Quick summary:

  • Higher price segments (over $12) up double digits.
  • $15-$19.99 leads all price segments, up 12.2%.
  • Blended blush up 54%.
  • Pinot Noir up 9.2 percent despite highest per-bottle price increase of all wines: $0.26.
  • The average price of a bottle of wine is $7.03, up $0.19.
  • Imports inch down 0.4%..
  • All blended reds and rosés up double digits.
  • Rosé (under $7.99), up 55.6%.
  • Sweet red blends up 12.1%.
  • Syrah/Shiraz continues to suck, down 11%.


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