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Why You Should Never Announce an Announcement

“Announce” is redundant.

It is a bland boring word, kind of like cheap corn filler or  ground beef.

It dilutes your message and wastes the precious few words you have to grab a potential reader’s attention.

The fact that you have sent out a press release or other announcement is proof that you have “announced.”


  • NZ: Yealands announces expansion (YAWN!)

  • Yealands Expands (still vague)

BUT … more interest when you are specific:

A lot more people are likely to read the last headline.