FREE! Subscribe to News Fetch, THE daily wine industry briefing - Click Here

Sponsored by:

What Message Is Your Old Blog/Site Sending?

Screen Shot 2014-09-18 at 5.54.11 AM

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note April 28 as the most recent post. (Screen capture Sept. 18, 2014)

Aging, derelict web sites most often mean that the owner doesn’t have the resources to keep it up to date, doesn’t care, or both.

Those communicate a company under stress.

In addition, note the way the site displays on my MacBookPro: all jammed up.

That’s because the underlying HTML code expects the site to be displayed on a large monitor.

Bad user interface! Bad! Bad!

Yes, I do have a large monitor that I use with the MacBookPro about half the time. But the poor site design means that anyone viewing the site on a laptop is going to get crap.

Hopefully, the new owners will put this on their to-do list.