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Offending Ads – Pages That Twitch With Animations

Screen Shot 2014-09-15 at 5.36.38 AMThe number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and grandfathering them for ongoing advertisers.

What’s more, to lower the annoyance factor, the grandfathered ads must make slower transitions and remain static longer. And they animate once and then remain still.

Our eventual goal is no animations at all. We have had to turn away advertising because of that policy. But subscribers come first.


One prime example of what happens when every advertiser demands — and gets — animations is a page like this one that twitches like a frying pan full of crickets: The Packer.

This is a site full of good information, but the constant writhing makes the page a total eye spasm. Viewers intent on extracting information constantly avoid looking at the ads and clicl away from the page as soon as possible.

I do realize that many of News Fetch’s 22,000 subscribers do not like ads at all.

But without advertisers, News Fetch would not exist. Something to remember.