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The Buena Vista Move: Pollyanna PR Spin Hides Ascentia’s Struggle To Survive

The cheery PR spin about Buena Vista’s exit from its Carneros winery and vineyards hides a darker reality that its parent company, Ascentia Wine Estates, is struggling to stay alive. This, after three years of management fumbles and more than a year’s worth of unsuccessful attempts to sell Buena Vista and one more of the company’s wineries.

Highly placed sources and an analysis of documents — including those from the Securities and Exchange Commission — indicates that Buena Vista’s biggest lender , Entertainment Properties Trust (NYSE: EPR), forced the brand out after a year-long attempt to sell the winery and vineyards fell through.

The sale of a second winery– (name redacted-Wine Executive News Content) — is close to closing and part of a workout deal.

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