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DTC: Gen Z Drinks Almost No Wine. Boomer Men Still Tops.

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Source: Wine Direct/Enolytics – Q2 2022 Report for DTC Wine


***In Q1 and Q2 of 2022 in isolation, Gen Z was responsible for just a small piece of Net Sales. Note: Gen Z is defined as people aged 10 to 25, therefore they have only just become legal drinking age and as a group is small compared to older generations.