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DTC Wine Consumer Preferences Shifting: Commerce7 2021 Databook

 

NEWS RELEASE

January 13th, 2022

The Databook: “The Data That’s Changing Winery DTC,” reveals insightful findings focused on the shift in consumer preferences that defined 2021 and will shape the winery DTC industry for years to come.

 

Over the year, wineries that implemented subscription style clubs saw 48% of members sign up from their website, compared to just 19.5% for traditional clubs and club members made on average 4.17 orders before signing up for the club.

 

2021 was a great year for many in the wine industry. The ecommerce channel, which saw great growth during 2020, has pulled back to a much higher baseline. This growth combined with tasting rooms being open again has resulted in a stellar year for direct-to-consumer sales.

 

“We’re really excited about what we found this year,” states Zach Kamphuis, VP of Business Development at Commerce7. “Digging through our data we’ve found a lot of great insights that we’re looking forward to sharing with the industry and encouraging our clients to act on.”

 

The data that was collected and analyzed comes from Commerce7’s 750+ winery clients utilizing the platform for their DTC business needs. Through the report, the data uncovers industry trends, statistics, changes in consumer preferences, and key insights throughout DTC channels that wineries can leverage to plan for 2022.

 

Key insights highlighted through the report include:

 

  • What impacts club acquisition, lifetime value, and retention
  • How consumer’s online shopping preferences are changing
  • What all high performing wineries had in common

 

To download the full report, visit: https://commerce7.com/2021/data-book/

 

For questions and comments please contact zach@commerce7.com

 

About Commerce7:

Commerce7 is a DTC platform focused on providing customer-centric commerce solutions to the wine industry. Innovative features such as being 100% API based, their personalization engine, and modern ecommerce and club solutions has made it the platform of choice for wineries looking for a more modern solution. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality. For more information, visit www.commerce7.com.