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So what the HELL is the NEWS here?

Screen Shot 2021-08-04 at 9.16.27 AM

Screen capture of entire email.


This week has seen an overabundance of clueless news releases that FAIL to reveal WHAT the news is and WHY an editor (or anyone else) should care.


That sort of “news” release screams DELETE IMMEDIATELY.


Instead of sending DOA “releases,”  the writer needs to think: “Clickbait? Have I written a solid ethical  clickbait headline?”


Ethical clickbait =  not deceptive/misleading, or sensationalized.


The absolute ignorance of news writing among PR folk and the lack of actual journalism experience now means that those educated in academic “communications” departments have little ability to communicate.