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Why diversity? Because the US AlcBev market is growing rapidly away from white guys and toward drinkers of color, especially women.

This is a holiday special peek at a major market report from Rabobank.

The entire report is currently for Rabobank customers only. The full report should be available widely in January.
Screen Shot 2020-12-23 at 5.54.35 AMSource: Rabobank special report: The American Alcohol Consumer Is Changing: Is the Industry Ready to Serve?.