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Ganau corks

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Unified Wine and Grape Symposium 2021

Amorim TCA Claims: Where’s the proof?

Grand claims of a “magic bullet” require data to be credible otherwise, it’s just more marketing hype: Amorim Announces Enhancements to Eliminate Cork Taint.

 

Amorim’s claims come with no proof.

 

Where is the testing data from an independent third party that has tasted “n” number of corks which they were allowed to randomly choose?  Credible results along with testing methods and data would be published in a peer-reviewed journal, or in a preprint such as arXiv.org.

 

Transparency is the essence of credibility.  Otherwise, this can only be judged to be yet another episode of an endless hype cycle where “too good to be true” is the only prudent conclusion to be made.