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Unified Wine and Grape Symposium 2020

Wine club sales and sign-ups continue to rise despite COV-19 headwinds

ecommerce-vs-tastingroom

Source: Commerce7

“Still good news on the DTC side – ecommerce sales again are up – at their highest levels.  Even as tasting room sales have dropped off.  Overall wine sales are up (this graph does not show club or telesales)” — Commerce7 President, Andrew Kamphuis

club-sign-vs-cancel

Source: Commerce7

“On the club side of things – signups are still happening – although at a lesser rate than pre-covid.  Cancellations are outpacing signups during this covid period.” Kamphuis