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PSPS Power

Wine’s faulty recommendation methods are driving consumers to hard seltzer, BeatBox, spirits, cocktails, craft beer & other drinks

These are the many reasons current wine recommendations can never work (PPT)


Note: The link, above,  is 15.4 MB Powerpoint file, and may take several seconds to download.


Then link, above, is a Powerpoint from the new company that invented Clans — an algorithm that provides recommendations that are accurate 72 to 90% of the time and avoids embarrassment, intimidation, inaccuracy, communication failures, peer pressure and genetic variations in taste.


Clans is based on more than 2 decades of trial and error and the past 5 years of intensive research. More information here: Recommendation Insights