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New WineDirect DTC Fulfillment Center Coming Soon to the Willamette Valley


This summer, Oregon wineries will be able to take their delivery experience to the next level with WineDirect’s best-in-class shipping facility and services


June 4, 2019 – This summer, Oregon wineries will have access to WineDirect’s newest fulfillment center for direct to consumer (DTC) shipping. The new facility in Sherwood, OR makes WineDirect the first and only provider of true end-to-end DTC services in Oregon, now with leading-edge fulfillment services to complement our existing ecommerce software offering.


After years of strong growth, many Oregon wineries are looking for ways to keep up with demand for customized wine club orders and overall shipping volume. Executing fulfillment in-house is time consuming and, to do it well, takes valuable resources away from traditional winery responsibilities. At the same time, the existing third-party solutions in Oregon fall short of the standards needed to meet the modern consumer’s expectations for fast shipping, timely communications and personalized unboxing experiences.


WineDirect addresses unmet needs, by providing fast, accurate shipping as well as personalized packaging and flexible wine club support – all seamlessly integrated with our industry-leading DTC sales software. With a strong track record of providing fulfillment services to wineries since 2002, we look forward to bringing our expertise to the Willamette Valley.


WineDirect fulfillment services offer a range of benefits including:


  • Ground shipping to 90% of US wine consumers in 2 days or less via our bi-coastal warehouse network
  • Seamless integration with WineDirect’s ecommerce tools
  • Order and inventory tracking in real-time via our online portal
  • Order-level box customization including branded toppers, gift packages and more
  • A cool, stable, cave-like environment, including long-term wine storage
  • Excellent customer service with a dedicated fulfillment account manager for every client


Already, seven wineries have signed up to start shipping packages from the new facility this July including Penner-Ash Wine Cellars, Gran Moraine and WillaKenzie Estate.


WineDirect also already serves more than 100 wineries in Oregon through our ecommerce platform, including Stoller Family Estate, Elk Cove Vineyards, Cristom Vineyards, Naked Winery, Brooks Wine, Domaine Serene, Ponzi Vineyards, Willamette Valley Vineyards and more.


“WineDirect’s goal is to enable our winery clients to succeed with DTC sales,” said Joe Waechter, President and CEO of WineDirect. “Since 2002, we’ve invested heavily in technology and teams to do just that. We are proud to support the growth of the Oregon wine industry by expanding our local services and becoming the first to bring true end-to-end DTC solutions to the region.”


WineDirect’s Sherwood, OR fulfillment center is being designed specifically to cater to the unique needs of the wine industry. The structure is a concrete tilt-up construction, which provides superior insulation for wine storage and also reduces the building’s carbon footprint. This is complemented by technology such as a Tier 1 warehouse management system and real-time inventory tracking, enabling wineries to meet consumers’ increasingly high expectations for speed and accuracy set by ecommerce giants such as Amazon or Zappos.


Oregon is WineDirect’s fifth fulfillment center in the country, adding to existing facilities in Napa Valley, Paso Robles, Santa Barbara and Glenwillow, OH. This multi-center, bi-coastal model allows wineries to reach 90% of wine consumers within two days via ground shipping, a capability that is increasingly important as customers demand ever faster, yet cost-effective shipping.


WineDirect’s Oregon facility is now accepting new clients for wine fulfillment and long-term storage, including bonded storage options. For more information, please visit our website at


About WineDirect
WineDirect is the leader in winery direct-to-consumer (DTC) services including ecommerce, point-of-sale, wine club, fulfillment and marketplace distribution solutions. In an era of rapidly increasing consumer expectations, our unique end-to-end platform enables wineries to provide next-level service and create customer relationships that last. Serving more than 1,600 wineries worldwide, WineDirect is headquartered in Napa Valley with offices in Paso Robles, CA; Santa Maria, CA; Sherwood, OR; Glenwillow, OH; Vancouver, BC; and McLaren Vale, Australia. Learn more about how we are helping wineries succeed with DTC at

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