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Wine DTC Hits Record $3.2 Billion in 2019 Amid Slowing Growth
NEWS RELEASE PR Newswire/January 22, 2020 Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report points to slowing channel…
SVB Report shows incredible drop in wine DtC growth rate
Source: Silicon Valley Bank State of the Wine Industry Report 2019…
Happy Holidays! This will be our last full issue until 2020.
This will be our last full issue until January 2, 2020. We will publish special issues if big…
UPDATE: Agenda set for Calif Ag Dept to hold Dec. 17 workshop on Suisun Valley Vintners and Growers changes to grape pricing districts
UPDATE: The agenda and speakers havve been announced for the CDFA Dec. 17 workshop on Suisun Valley Vintners…
Bryant Family Vineyards loses in last-ditch effort to keep consultant case in Calif; NY move to dismiss case due any day now
Despite Bryant Family Vineyards CEO Bettina Sulser Bryant’s last ditch legal ploy to keep consultant Lauren Ridenhour’s case…
Skip SF Chronicle fire coverage: it’s hiding behind paywall
So much for the concept of “public service.” This is the journalism equivalent of jacking up gasoline and…
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ETS Laboratories adds winemaker Don LaBorde to leadership teamNEWS RELEASE St. Helena, Ca. (September 25, 2019) ” ETS Laboratories, the pioneer and leader in wine analysis September 27th, 2019Wonderful Nurseries Welcomes Ken Noren to Their Sales Team to Head Up Their Northern California, Oregon & Washington Vine SalesNEWS RELEASE – JUNE 13, 2019 Wonderful Nurseries is pleased to announce that Ken Noren, a well-respected industry June 12th, 2019Trinchero Family Estates hires Randy Hecklinski as VP Sales, National Retail DevelopmentNEWS RELEASE Trinchero Family Estates (TFE) is pleased to announce the hiring of Randy Hecklinski as Vice June 4th, 2019CAWG Issues news releases on disaster aid and smoke exposure researchNEWS RELEASES CAWG Statement on Passing of $19.1 Billion Disaster Assistance Bill by House of Representatives SACRAMENTO, June 4th, 2019MORE PRESENTED BY |
Online Usability
Why Your Email Contact Form Says “Go To Hell” To Your Web Site VisitorsNo one really has time to fill out all your little boxes. Fill in the blanks. Screw that! April 29th, 2015What Message Is Your Old Blog/Site Sending?The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note September 18th, 2014Offending Ads – Pages That Twitch With AnimationsThe number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and September 15th, 2014How do you make a sponsored content link pay off?Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not September 9th, 2014MORE ONLINE USABILITY |
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News Reporting & Journalism
This smelly vendor survey lacked data integrity, so USA Today flushed their stinky article down the drain.Wine Industry Insight has previously written about slipshod vendor-conducted “surveys” that have obvious conflicts of interest and are... August 23rd, 2019Wine Industry Insight/News Fetch wine review policyMost wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with... October 7th, 2018Presentation and supplemental material for participants of WBC18WBC18 Presentation Daily Bruin Handbook... October 4th, 2018How to tell if a survey is credible or just a load of BSDetermining whether a survey is credible and the data valid as presented is often a difficult task. ... January 30th, 2018MORE REPORTING & PROMOTING |
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These are all the things holding wine back
These are the many reasons current wine recommendations can never work (PPT) A Powerpoint from the new company that invented Clans — an algorithm that provides recommendations that are accurate 72 to 90% of the time and avoids embarrassment, intimidation, inaccuracy, communication failures, peer…
Mailchimp can be a black hole of privacy liabilities for its users
ASSOCIATED WINE INDUSTRY INSIGHT ARTICLES A top litigator takes a close look at Mailchimp and CCPA (premium article, subscribers scroll down to log in) MailChimp could cancel you for violating this “Catch 22” rule that every marketer ignores Mailchimp can be a black hole of…
Rabobank analyst issues warning to AlcBev Industry
In December 2019, Rabobank Food and Agribusiness Research sent its clients a major research report by Beverage Analyst Bourcard Nesin. The 15-page 2020 Alcohol E-Commerce Playbook is a deep dive into industry data, performance and outlook. But, unlike most analyst reports, this one…
Breaking the doom loop: Wine desperately needs AgTech to get out of its slump.
NOTE: This aricle’s author, Wine Industry Insight publisher Lewis Perdue’s business, financial and technology reporting includes Dow-Jones, TheStreet.Com, Wall Street Journal Online, Marketwatch, InfoWorld, InfoWorld, PC World, TechWeek, Embedded Systems Journal and others. He helped start a company bought by Cisco and later founded PocketPass,…
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Serving up the value in the DTC Flywheel: course-by-course
The DTC Wine Vendor Flywheel (below) is put together by Paul Mabray with the…
CA, TX, NJ lead in Amazon facilities that can legalize its wine alcbev sales. 2 charts show you where and how many.
Source: CNBC Source: MWPVL NOTE: The MWPVL link (above) goes to 2 tables showing the…
Disinformation for hire: How A New Breed Of PR Firms Is Selling Lies Online
Source: Buzzfeed News…
DTC: Bottles over $100 were up 15% by volume in 2019: Sovos
Source: Sovos (PDF)…
Consumers say brands are trying too hard to appear altruistic
Source: Morning Consult…
DtC brings in 60% of winery sales, but only 18% have full-time data people to look after that
Source: Silicon Valley Bank State of the Wine Industry Report 2019…
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Effective Advertising
Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis PerdueClick to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis... June 3rd, 2018Mobile Internet growing, but desktop dominates business hours & purchase decisionsRight-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS... July 27th, 201713 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry InsightComparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One... December 29th, 2015Offending Ads – Pages That Twitch With AnimationsThe number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and... September 15th, 2014How do you make a sponsored content link pay off?Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not... September 9th, 2014Corporate Awards & Prizes: Subtle Ways Of Biasing Media CoverageAnd one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to... June 26th, 2014Developing The Effective Online AdvertismentThe following is part 1 of the course materials that I use in my “Communications as Capital” class... June 10th, 2014MORE EFFECTIVE ADVERTISING |
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Real Estate
Winery and Vineyard Real Estate Market Rockin’ & Rollin’ in Southern Mendocino County and Northern Sonoma CountySpecial to Wine Industry Insight By Todd Sheppard, www.TEAMSHEP.com Disclosure: The author is a real estate agent... October 21st, 2019NEW REAL ESTATE COVERAGE: You’re only as far away from dirt as your next glass of wineGrowing up in a farming family, the household mantra to city folk was that, “You’re only as far... September 5th, 2017MORE REAL ESTATE |
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