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Dogs hot on the trail of “corked” cooperage make their way to the North Bay
NOTE: This article is not paid content. No commercial incentive or promise of remuneration has been paid, promised,…
Profile matching: a test of the Palate Club system
Palate Club uses a profile matching system. This article explains some of the issues with that method.…
Pacific Gas & Electric – Bankruptcy-Related SEC Filings
The following are the most recent documents filed by PG&E with the SEC as of 5:39 a.m., Jan.…
Wine Startup, Vinebox, Raises $5.9 Million to Bring Wine-by-the-Glass to Your Doorstep
NEWS RELEASE, January 9, 2018 San Francisco, CA – VINEBOX Inc., parent company for VINEBOX and Usual,…
Calif Annual Grape Crush Report Could Be Delayed by Shutdown – CA Winegrape Growers
NEWS RELEASE January 9 – Crush Report may be Impacted by Government Shutdown SACRAMENTO, January 9, 2019…
U.S. Issues China Travel Warning: Visitors May Be Arbitrarily Detained
FROM THE U.S. STATE DEPARTMENT: Travel Advisory January 3, 2019 China – Level 2: Exercise Increased Caution Exercise…
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Sextant Wines Purchases Old Edna TownshipNEWS RELEASE After operating Sextant Wines in Old Edna for a decade, Nancy and Craig Stoller have purchased January 29th, 2019Non-profit research group tries to bridge the wine industry gap between discovery & applicationNEWS RELEASE Applied Research Platform Established for Benefit of the Wine Industry Rescue, CA, January January 28th, 2019Pacific Highway Wines Sets New Renwood Plans in MotionNEWS RELEASE Renwood Ranch Vineyard Focus and Regional Wine Projects Coming Soon GREENSBORO, NC (January January 25th, 2019Delicato Family Wines Forms Fine Wine Sales and Marketing DivisionNEWS RELEASE  Family-owned wine company launches Transcendent Wines and new Delicato Brand Identity  NAPA, Calif. (January January 24th, 2019MORE PRESENTED BY |
Online Usability
Why Your Email Contact Form Says “Go To Hell” To Your Web Site VisitorsNo one really has time to fill out all your little boxes. Fill in the blanks. Screw that! April 29th, 2015What Message Is Your Old Blog/Site Sending?The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note September 18th, 2014Offending Ads – Pages That Twitch With AnimationsThe number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and September 15th, 2014How do you make a sponsored content link pay off?Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not September 9th, 2014MORE ONLINE USABILITY |
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News Reporting & Journalism
Wine Industry Insight/News Fetch wine review policyMost wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with... October 7th, 2018Presentation and supplemental material for participants of WBC18WBC18 Presentation Daily Bruin Handbook... October 4th, 2018How to tell if a survey is credibleDetermining whether a survey is credible and the data valid as presented is often a difficult task. ... January 30th, 2018“Gotta Read” content boosts your readership. Here’s how to create it.Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article.... June 18th, 2017MORE REPORTING & PROMOTING |
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DtC Report methodology still obscure: lack of disclosure makes current analysis untrustworthy & irrelevant for business decisions
Shipcompliant blasted out a mass email Feb. 13 that seemed to promise some degree of transparency for the data manipulation process: “The Highlights and Methodology of the 2019 Direct-to-Consumer Wine Shipping Report.” Sadly, that email contained no actual methodology beyond that of its original…
BeatBox bests Saucey, moves into #16 position in Wine Tech fundings with $15.87 million
This is part 2 of a 2-part premium double feature. The first article is at: Leading Millennials to wine? Sell the fun and don’t call it wine! But will BeatBox go the way of wine coolers and Annie Greensprings? Beatbox makes a wine-based fruit…
Beatbox leads Millennials to wine by selling the party (and not mentioning wine!) Did Mark Cuban buy into the future or another Annie Green Springs?
This is part 1 pf a 2-part premium double feature. The second article is at: BeatBox bests Saucey, moves into #16 position in Wine Tech fundings with $15.87 million. It’s fun, cheap, tasty/fruity, quaffable, intoxicating and all dressed up to party! Especially for the…
UPDATED: Wine Institute receives $6,482,501 from USDA Market Promotion Program for Export Promotion
UPDATE: On Feb. 12, the USDA released a list of ATP Funding Allocations which confirmed that The Wine Institute received $9,789,190. However, it is unclear and unstated whether this amount is in addition to the $6,482,501 from USDA Market Promotion Program previously reported…
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Your social media results will improve if your brand engages consumers in these 7 ways
Source: Sprout Social via Marketing Charts…
4 million cases of Aussie wine sold around the world in 2018: Value up 10%
Source: Wine Australia…
Cannabis drinks are a thing now, but wine’s still too tiny to make a market impact
Right-click chart to view a larger image. Source: Danny Brager, Nielsen, Presentation Jan. 30 at…
US wine exports fall in value and volume for Jan-Sept 2018
Source: Rabobank…
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Effective Advertising
Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis PerdueClick to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis... June 3rd, 2018Mobile Internet growing, but desktop dominates business hours & purchase decisionsRight-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS... July 27th, 201713 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One... December 29th, 2015Offending Ads – Pages That Twitch With AnimationsThe number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and... September 15th, 2014How do you make a sponsored content link pay off?Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not... September 9th, 2014Corporate Awards & Prizes: Subtle Ways Of Biasing Media CoverageAnd one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to... June 26th, 2014Developing The Effective Online AdvertismentThe following is part 1 of the course materials that I use in my “Communications as Capital” class... June 10th, 2014MORE EFFECTIVE ADVERTISING |
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Real Estate
NEW REAL ESTATE COVERAGE: You’re only as far away from dirt as your next glass of wineGrowing up in a farming family, the household mantra to city folk was that, “You’re only as far... September 5th, 2017MORE REAL ESTATE |
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