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Worth a Look

SVB Report shows incredible drop in wine DtC growth rate

Source: Silicon Valley Bank State of the Wine Industry Report 2019…

Happy Holidays! This will be our last full issue until 2020.

This will be our last full issue until January 2, 2020. We will publish special issues if big…

UPDATE: Agenda set for Calif Ag Dept to hold Dec. 17 workshop on Suisun Valley Vintners and Growers changes to grape pricing districts

UPDATE: The agenda and speakers havve been announced for the CDFA Dec. 17 workshop on Suisun Valley Vintners…

Bryant Family Vineyards loses in last-ditch effort to keep consultant case in Calif; NY move to dismiss case due any day now

Despite Bryant Family Vineyards CEO Bettina Sulser Bryant’s last ditch legal ploy to keep consultant Lauren Ridenhour’s case…

Skip SF Chronicle fire coverage: it’s hiding behind paywall

So much for the concept of “public service.” This is the journalism equivalent of jacking up gasoline and…

Bryant Winery lawyer issues wandering letter filled with vague unsubstantiated claims and asks for a retraction. (Rejected)

Other articles in this series: Sulser Bryant sues to silence the whistleblower who once saved her $3 million…

More Worth a Look

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ETS Laboratories adds winemaker Don LaBorde to leadership team

NEWS RELEASE St. Helena, Ca. (September 25, 2019) ” ETS Laboratories, the pioneer and leader in wine analysis

September 27th, 2019


Wonderful Nurseries Welcomes Ken Noren to Their Sales Team to Head Up Their Northern California, Oregon & Washington Vine Sales

NEWS RELEASE – JUNE 13, 2019 Wonderful Nurseries is pleased to announce that Ken Noren, a well-respected industry

June 12th, 2019


Trinchero Family Estates hires Randy Hecklinski as VP Sales, National Retail Development

NEWS RELEASE   Trinchero Family Estates (TFE) is pleased to announce the hiring of Randy Hecklinski as Vice

June 4th, 2019


CAWG Issues news releases on disaster aid and smoke exposure research

NEWS RELEASES CAWG Statement on Passing of $19.1 Billion Disaster Assistance Bill by House of Representatives   SACRAMENTO,

June 4th, 2019


MORE PRESENTED BY


Online Usability


Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015


What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


MORE ONLINE USABILITY


News Reporting & Journalism


This smelly vendor survey lacked data integrity, so USA Today flushed their stinky article down the drain.

Wine Industry Insight has previously written about slipshod vendor-conducted “surveys” that have obvious conflicts of interest and are...

August 23rd, 2019


Wine Industry Insight/News Fetch wine review policy

Most wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with...

October 7th, 2018


Presentation and supplemental material for participants of WBC18

WBC18 Presentation Daily Bruin Handbook...

October 4th, 2018


How to tell if a survey is credible or just a load of BS

Determining whether a survey is credible and the data valid as presented is often a difficult task.  ...

January 30th, 2018


MORE REPORTING & PROMOTING


Mailchimp can be a black hole of privacy liabilities for its users

ASSOCIATED WINE INDUSTRY INSIGHT ARTICLES A top litigator takes a close look at Mailchimp and CCPA (premium article, subscribers scroll down to log in) MailChimp could cancel you for violating this “Catch 22” rule that every marketer ignores Mailchimp can be a black hole of…

More Featured Articles

Rabobank analyst issues warning to AlcBev Industry

  In December 2019, Rabobank Food and Agribusiness Research sent its clients a major research report by Beverage Analyst Bourcard Nesin. The 15-page 2020 Alcohol E-Commerce Playbook is a deep dive into industry data, performance and  outlook.   But, unlike most analyst reports, this one…

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Breaking the doom loop: Wine desperately needs AgTech to get out of its slump.

NOTE: This aricle’s author, Wine Industry Insight publisher Lewis Perdue’s business, financial and technology reporting includes Dow-Jones, TheStreet.Com, Wall Street Journal Online, Marketwatch, InfoWorld, InfoWorld, PC World, TechWeek, Embedded Systems Journal and others. He helped start a company bought by Cisco and later founded PocketPass,…

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A Bryant Family Legal Footnote – Co-Trustee of Family Trust sues Bettina Sulser Bryant & third-co-trustee

Becky Hubert — sister of the ailing Donald L. Bryant — has sued Bettina Sulser Bryant and St. Louis attorney Thomas R. Corbett for non-payment of trustee fees. Hubert, Sulser Bryant and Corbett are all co-trustees of the Donald L. Bryant Jr. Revocable Trust and…

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Daily Data

Millennial wine sales are creeping upward

Source: Silicon Valley Bank State of the Wine Industry Report 2019…

Premium winery 2019 sales grow, but margins, pretax profits decline

Source: Silicon Valley Bank State of the Wine Industry Report 2019…

Pay attention to online reviews: Consumers spend a lot of time with them.

  Source: eMarketer…

State of Industry chart shows how the wine industry whizzed away a huge opportunity

Source: Silicon Valley Bank State of the Wine Industry Report 2019…

Consumers are on the warpath over personal privacy concerns

You need to know that Calif has put some real teeth in the enforcement Source:…

Long email subject lines can increase the open rates of your marketing messages

Full PDF and more info at the source: Wine Glass Marketing…

Radio & Internet desktop use doing OK, but mobile is really murdering dead-tree media and TV

Source: Recode…


READ MORE DAILY DATA

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Effective Advertising


Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis...

June 3rd, 2018


Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017


13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014


Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014


Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class...

June 10th, 2014


MORE EFFECTIVE ADVERTISING