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Worth a Look

Treasury Wine Estates takes legal action against copycat Penfold’s producer

Friday 16 February 2018 MEDIA RELEASE   Treasury Wine Estates (TWE) today announced it has filed legal proceedings…

Ste. Michelle, other Altria-owned wine assets down 8.5% on 2017 net revenue

From company news release Feb. 2, 2018 In the wine segment, Ste. Michelle’s fourth-quarter and full-year results were…

How to tell if a survey is credible or just fake data

Surveys are a dime a dozen. There’s even an app for that (Survey Monkey). However, most surveys cannot…

Grapevine red blotch virus found (and eliminated) in UC Davis Foundation Plant Services vineyard

According to the Foundation Plant Services (FPS),   Russell Ranch 2017 Virus Test Status: On December 20, 2017,…

Why the new MACH15 moderate consumption study must correct its protocol in order to have any credibility at all

  This editorial relates to the following article: 14 Reasons the new NIH/industry-funded moderate alcohol & health study…

Owens-Illinois shows its disregard for wineries. Raises bottle prices in middle of devastating wildfires.

While wildfires (which began Oct. 8) were continuing to ravage Napa, Sonoma, and Mendocino wine country, major glass…

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Presented By:


Wine Industry Reflects on Emerging Issues, Trends and Recent Fires Shaping Future at Unified Symposium

NEWS RELEASE   SACRAMENTO, Calif., January 25, 2018 “ Every facet of the wine industry, from research and

January 26th, 2018


Cannabis Drinks Expo To Launch, July 2019, San Francisco

NEWS RELEASE, January 26, 2018   Cannabis Drinks Expo launches to tackle most disruptive challenge to drinks industry

January 26th, 2018


Surge in Wine Tourism Brings Huge Opportunities

Sponsored by ProWein   By Mark Angelillo Mark co-founded Snooth.com over 10 years ago with the goal of

January 23rd, 2018


Wine’s Trending Pursuit of Freshness: Why Less is More

This content provided by ProWein 2018   By Stuart Pigott and Paula Sidore   Wine boasts 6,000 years

November 21st, 2017


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Online Usability


Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015


What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


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News Reporting & Journalism


How to tell if a survey is credible or just fake data

Surveys are a dime a dozen. There’s even an app for that (Survey Monkey). However, most surveys cannot...

January 30th, 2018


“Gotta Read” content boosts your readership. Here’s how to create it.

Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article....

June 18th, 2017


Why You Should Never Announce an Announcement

“Announce” is redundant. It is a bland boring word, kind of like cheap corn filler or  ground beef....

December 9th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


MORE REPORTING & PROMOTING


Wine grape outlaw Jeff Hill scores multi-million-dollar stock deal

DISCLOSURE: Lewis Perdue has worked for Dow-Jones and  is a former business and financial columnist for MarketWatch, TheStreet.Com and the Wall Street Journal online. He does not own any wine, agricultural or chemical related stocks. Despite two felony convictions and a current federal indictment, Jeffry…

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TTB investigation source says Justice Dept. dropping ball on Jeff Hill Napa Valley grape fraud case

According to TTB personnel close to the case, federal prosecutors appear to have fumbled the wire & mail fraud case against Jeffry Hill.   “Disgusting…disappointing,”a senior TTB official told Wine Industry Insight concerning the long delays in the case.   Hill has been charged with…

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Silicon Valley Bank Predicts the US Wine Industry is at the Tail End of a 20-Year Growth Period

NEWS RELEASE Silicon Valley Bank Predicts the US Wine Industry is at the Tail End of a 20-Year Growth Period Retiring baby boomers and frugal millennials are driving a rotation of consumer preferences   HELENA, Calif. – February 15, 2018 – Silicon Valley Bank (SVB)…

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Constellation Brands names Bill Newlands President/ COO; Rob Sands Remains CEO

NEWS RELEASE   Bill Newlands Named Constellation Brands President and COO;Rob Sands Remains CEO VICTOR, N.Y., Feb. 14, 2018 – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, today announced that Bill Newlands has been promoted to president and chief operating…

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Tuesday, February 20, 2018

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Daily Data

No sick leave slams business bottom line & makes flu epidemic worse

Source: CDC via Washington Post…

Napa land and grape prices continue to rise, but are due for a pause says Silicon Valley Bank

Napa land and grape prices continue to rise, but are due for a pause says…

Despite wine’s premiumization hopes, 90% of the top 20 off-premise brands are under $10 (11 are under $6!)

Source: IRI via Wines & Vines…

Millennials way behind Boomers & GenX for wine consumption says Silicon Valley Bank

Source: Silicon Valley Bank 2018 Wine Industry Report…

Consumers use these 3 online sources to make buying decisions. You better cover all bases if you want to make the sale

Researching a purchase Making a purchase Interacting with a company after purchase Source: 2018 Adobe…

The U.S. is an also-ran among the top 10 countries exporting wine to China

Source: Decanter…

U.S. Wine exports drop double digits in 2017 – Rabobank


READ MORE DAILY DATA

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Effective Advertising


Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017


Download a PDF of Lew’s PowerPoint Presented at the International Bulk Wine & Spirits Symposium on July 26, 2017

For best results, download and save (do not automatically open). Desktop browsers work best because mobile sometimes has...

July 26th, 2017


13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014


Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014


Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class...

June 10th, 2014


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