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International Bulk Wine and Spirits Symposium

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Worth a Look

Yellow Tail maker Casella for sale?

  NOTE: The link, below, leads to a premium article.   We found that it displayed the full…

Is the clock ticking down on cult wines?

  Steve Heimoff has a solid piece on the state of “cult” wines here: Is the clock ticking…

NABI Mourns the Passing of TTB Administrator John J. Manfreda – A Visionary and A Friend

NEWS RELEASE – MAY 27, 2019 NABI extends its deepest sympathy to John’s wife Rosemary, his children Michelle,…

Gallo/Constellation brand sale hits FTC snag

From SEC Form 8-K, filed May 20, 2019 As previously disclosed, on April 3, 2019, Constellation Brands, Inc.…

Is Pernod Ricard about to sell Kenwood Vineyards, Jacob’s Creek and other wine brands?

  Australia’s WBM Online has reported that Pernod Ricard is putting its wine brands up for sale.  …

Vintage Wine Estates Purchases 1,986 Acre Laetitia Winery Estate on the California Central Coast

    March 18, 2019. Santa Rosa, CA. Vintage Wine Estates has purchased Laetitia Vineyard & Winery. Laetitia,…

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Wonderful Nurseries Welcomes Ken Noren to Their Sales Team to Head Up Their Northern California, Oregon & Washington Vine Sales

NEWS RELEASE – JUNE 13, 2019 Wonderful Nurseries is pleased to announce that Ken Noren, a well-respected industry

June 12th, 2019

Trinchero Family Estates hires Randy Hecklinski as VP Sales, National Retail Development

NEWS RELEASE   Trinchero Family Estates (TFE) is pleased to announce the hiring of Randy Hecklinski as Vice

June 4th, 2019

CAWG Issues news releases on disaster aid and smoke exposure research

NEWS RELEASES CAWG Statement on Passing of $19.1 Billion Disaster Assistance Bill by House of Representatives   SACRAMENTO,

June 4th, 2019

Justin Kinkade Joins Ledson Winery as Associate Winemaker

NEWS RELEASE Ledson Winery & Vineyards proudly announces new hire as they prepare to take their winemaking to

June 4th, 2019


Online Usability

Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015

What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014

Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014

How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


News Reporting & Journalism

Wine Industry Insight/News Fetch wine review policy

Most wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with...

October 7th, 2018

Presentation and supplemental material for participants of WBC18

WBC18 Presentation Daily Bruin Handbook...

October 4th, 2018

How to tell if a survey is credible

Determining whether a survey is credible and the data valid as presented is often a difficult task.  ...

January 30th, 2018

“Gotta Read” content boosts your readership. Here’s how to create it.

Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article....

June 18th, 2017


Valuable oral contract guidance to be had in Bryant Family federal lawsuit

  NOTE: The text below is redacted and reformatted for improved non-lawyer readability. Among the changes are the elimination of various legal references, shortened paragraphs etc.   The full original document can be found at this link (for premium subscribers)   Attorneys are consistent in…

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Wine industry fails to respond to the serious flaws found in Lancet study “debunking myth” of healthy moderate alcohol consumption

  NOTE: A link to this article was published in the May 15, 2019 issue of Wine Industry Insight’s daily “News Fetch.” The wine industry has not lifted the smallest of its pinky fingers to inform consumers of the numerous, well-documented fatal flaws in the…

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Bryant Family Vineyards facing serious financial accusations in federal court

  Bryant Family Vineyards — one of the most expensive Napa Valley “cult” wineries — may be experiencing financial problems according to a complaint filed in a U.S. District Court for the Southern District of New York. The winery is one of the original cult…

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Boisset, Eisele, Vin-Go, Icon Wines among top creditors in Montesquieu Chapt 11 & yacht debacle

EDITOR’S NOTE:The original headline for this article contained the phrase “bespoke collection of wines… whicb is not the same as the “Bespoke Collection.” This offers a lesson in branding because the use of a common adjective such as “bespoke” carries many opportunities for confusion. The…

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Daily Data

Most people have no idea about the difference between CBD & pot

Midwest, NY, British Columbia tops in new wine club member growth

Source: 2019 Insights for Successful Consumer Wine Sales Silicon Valley Bank &WBM…

Winery gross margins, pretax profits & sales growth mediocre

Source: Silicon Valley Bank On Wine  …

A surprising number of people are on social Media more than 10 times per day

Source: Good Firms Social Media Usage Report 2019…

Wine pairing with venison? You might want to hold off on that if you live in these U.S. and Canadian areas

Deadly brain disease spreading fast. Scientists fear it may jump to humans like its evil…

Total U.S. BevAlc consumption has in decline for more than a decade now

Source: Silicon Valley Bank: Wine Consumption Probably Won’t Return to “Normal”…

Small retailers’ sales take a hit from tariff hikes, but most will not raise prices

Source: QuickBridge via 360 Digital Commerce…



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Effective Advertising

Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis...

June 3rd, 2018

Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017

13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015

Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014

How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014

Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014

Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class...

June 10th, 2014