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Worth a Look

Why the new MACH15 moderate consumption study must correct its protocol in order to have any credibility at all

  This editorial relates to the following article: 14 Reasons the new NIH/industry-funded moderate alcohol & health study…

Owens-Illinois shows its disregard for wineries. Raises bottle prices in middle of devastating wildfires.

While wildfires (which began Oct. 8) were continuing to ravage Napa, Sonoma, and Mendocino wine country, major glass…

Help Napa & Sonoma Rebuild: Major Symposium for North Bay Leaders & Doers

Aussie public cannabis corp gets medical license from gov’t

NEWS RELEASE – SYDNEY AUSTRALIA-30th October, 2017 THC ISSUED MEDICINAL CANNABIS LICENCE Key Points:   THC subsidiary Canndeo…

Wine Country Wildfires Recovery/Relief Resources and Full Coverage Archives

Latest update: 11/10/2017 (NEWEST ARTICLES AT THE TOP OF EACH SECTION)   BUSINESS RESOURCES (last link included 11/09/17)…

Ag Commissioner cautions about wine grapes and fire retardants on Oct. 20, then deletes it

The notice about fire retardant has been removed from the Ag Commissioner’s update of this page.   This…

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Wine’s Trending Pursuit of Freshness: Why Less is More

This content provided by ProWein 2018   By Stuart Pigott and Paula Sidore   Wine boasts 6,000 years

November 21st, 2017


Underdog Varieties – Wines that deserve a second chance

ProWein 2018 Specialist Article: By Gregory Dal Piaz There are many ways to think of wines as underdogs,

October 30th, 2017


Fifth Annual Merlot Month Celebrates Noble Grape this October

NEWS RELEASE www.merlotme.com September 25, 2017   Napa, Calif. “ September 21, 2017 “ Beginning October 1, 2017

October 5th, 2017


C. Mondavi & Family Names New Chief Operating Officer

NEWS RELEASE   Napa, Calif., September 26, 2017 ” C. Mondavi & Family (http://www.cmondavifamily.com/) has named Jeff Richardson

September 26th, 2017


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Online Usability


Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015


What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


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News Reporting & Journalism


“Gotta Read” content boosts your readership. Here’s how to create it.

Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article....

June 18th, 2017


Why You Should Never Announce an Announcement

“Announce” is redundant. It is a bland boring word, kind of like cheap corn filler or  ground beef....

December 9th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


The News-less “News” Release

News releases don’t have to be nauseatingly arrogant to be worthless. All it takes is the ability to...

September 10th, 2014


MORE REPORTING & PROMOTING


Sullivan Vineyards has continued to lose money as winery and vineyard sale looms

Sullivan Vineyards has continued to lose money as revenues and profits again fall below projections, according to the most recent operating reports filed with the U.S. Bankruptcy Court for the Northern District of Santa Rosa.   According to the reports, it it has lost $500,531…

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$100 Million NIH moderate alcohol consumption study funded by beer and spirits companies offers critics numerous serious flaws to exploit

This is a redacted version of a Wine Executive News premium article.   A massive outpouring of emails has convinced us that the subject matter is one of public interest and should be widely and freely available.   We have redacted approximately 30% of the…

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14 Reasons the new NIH/industry-funded moderate alcohol & health study could be a $100 Million CREDIBILITY flop

EDITORIAL: Alcohol science versus public credibility: Why MACH15 must correct its protocol in order to be worthwhile   The new $100-million-dollar, government/industry-funded study on moderate alcohol consumption — first reported on by Wine Industry Insight almost three years ago and expanded upon this year by…

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Calif Wine Grape Value Is Half a Billion Dollars Higher Than Crush Estimates

The has been under reported because the official crush report does not include grapes retained by growers to make their own wine according to True Value of California Wine Grapes, in the most recent issue of ARE Update published by the University of California Giannini…

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Monday, December 11, 2017

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Daily Data

These are the latest Santa Barbara/Montecito/Carpinteria evacuation and fire perimeter maps at 7:56 a.m., 12/11/17

This will be updated as evacuation areas change. For  most recent evacuation map updates from…

What are people’s most important factors when judging online reviews?

U.S. Wine exports: Bottled losing ground against bulk

Gallup study confirms that 2017 really IS worse than 2016

Source: Gallup via Washington Post (more charts at Gallup link)…

This is where wildfire-caused mudslides could happen in North Bay wine country

Source: USGS via San Francisco Chronicle…

“Drinking Highest Among Educated, Upper-Income Americans” — Can you trust this (or any other poll)?

“Drinking Highest Among Educated, Upper-Income Americans” — Can you trust this (or any other poll)?…

These are the improbable new wine countries that climate change is creating

 Source: Multiple studies via Quartz – Right-click map to view a larger image.…


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Effective Advertising


Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017


Download a PDF of Lew’s PowerPoint Presented at the International Bulk Wine & Spirits Symposium on July 26, 2017

For best results, download and save (do not automatically open). Desktop browsers work best because mobile sometimes has...

July 26th, 2017


13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014


Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014


Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class...

June 10th, 2014


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