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SPONSORED BY: Rooted in the wine regions of Napa and Sonoma, Dickenson Peatman & Fogarty provides full service legal representation to clients throughout California, the United States and abroad, and has extensive experience in wine law and the wine industry.  The Firm’s major practice areas include alcohol beverage law, business and corporate dealings, land use matters, labor and employment, civil litigation, intellectual property, geographical indications, real property transactions, estate planning and probate, water law as well as wine law.
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Worth a Look

Status on 113 wineries (and wine businesses): Good, bad or gone – UPDATED 6:48 a.m., Oct. 20

Please refresh your cache to view latest updates Is a house, commercial property or winery safe? Maybe Not?…

Wine has $219.9 billion national economic impact – WineAmerica study

NEWS RELEASE   WASHINGTON, September 27, 2017—WineAmerica, the National Association of American Wineries, today unveiled a national economic…

Heroes and heels: Who freeloads on other reporters and who’s a mensch?

Come back periodically to see who credits Wine Industry Insight for breaking this story: Sullivan Vineyards Bankruptcy: Napa…

NEW REAL ESTATE COVERAGE: You’re only as far away from dirt as your next glass of wine

Growing up in a farming family, the household mantra to city folk was that, “You’re only as far…

Here are the cities where Amazon offers 2-hour alcohol delivery

Accordng to Amazon, these Prime Now cities offer 2-hour alcohol deliveries.   Cincinnati, OH Chicago, IL Columbus, OH…

Balzac Communications Founder Paul Wagner retires, Michael Wangbickler Becomes President

NEWS RELEASE   Napa, CA (August 31, 2017) – Balzac Communications & Marketing, a leading craft food and…

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Fifth Annual Merlot Month Celebrates Noble Grape this October

NEWS RELEASE www.merlotme.com September 25, 2017   Napa, Calif. “ September 21, 2017 “ Beginning October 1, 2017

October 5th, 2017


C. Mondavi & Family Names New Chief Operating Officer

NEWS RELEASE   Napa, Calif., September 26, 2017 ” C. Mondavi & Family (http://www.cmondavifamily.com/) has named Jeff Richardson

September 26th, 2017


Sonoma County to Host 2018 Vinexpo Explorer Program

PRESS RELEASE September 15, 2017   Region’s diverse appellations, rich history and world-class wines focus of second annual

September 15th, 2017


Oak Ridge Winery Appoints New General Manager

Note to PR folk: The REAL NEWS in a release like this is the person who is the

September 1st, 2017


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Online Usability


Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015


What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


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News Reporting & Journalism


“Gotta Read” content boosts your readership. Here’s how to create it.

Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article....

June 18th, 2017


Why You Should Never Announce an Announcement

“Announce” is redundant. It is a bland boring word, kind of like cheap corn filler or  ground beef....

December 9th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


The News-less “News” Release

News releases don’t have to be nauseatingly arrogant to be worthless. All it takes is the ability to...

September 10th, 2014


MORE REPORTING & PROMOTING


Wine Country Fire damage at $1 Billion & will rise. Light rain and cool temps offer hopes for containment by Tuesday. Satellites see no hot spots. — Updated at 7:53 a.m. PDT 10/20/17

Satellite data map from Cal Fire updated withmost recent 12-hour satellite pass.   See previous coverage here (May be useful for historical Cal Fire data):   N. Calif wine country wildfire situation expected to intensify as wind picks up. Fires continue to grow; Red Flag…

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Wine Country burned acreage up as Stubborn Pocket Fire flares. Containment creeps ahead. Death toll up by 1 – Crisis mode segues to long slog toward control as evacuees return home- Updated 8:13 a.m., 10/19/17

This article and headline updated at 8:13 a.m., 10/19/17 to reflect new data from Cal Fire and from the most recent 12-hour satellite pass.   See previous coverage here (May be useful for historical Cal Fire data):   N. Calif wine country wildfire situation expected…

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Cal Fire fights wildfires to a standstill, increases containments on wine country wildfires. Most evacuation orders lifted – Latest maps & status data updated 8:16 a.m., Oct 18

See previous coverage here: N. Calif wine country wildfire situation expected to intensify as wind picks up. Fires continue to grow; Red Flag Warning Tonight + Today’s current fire maps and status updates – Updated 6:26 am PDT 10/13/17 Fire pushes into City of Sonoma’s…

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Nuns Surpasses Atlas as largest active fire. Firefight focused on protecting Kenwood, Oakmont & Rutherford/Oakville area (Updated 8:27 a.m., Oct 17).

See previous coverage here: N. Calif wine country wildfire situation expected to intensify as wind picks up. Fires continue to grow; Red Flag Warning Tonight + Today’s current fire maps and status updates – Updated 6:26 am PDT 10/13/17 Fire pushes into City of Sonoma’s…

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Friday, October 20, 2017

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TOP NEWS WINE COUNTRY WILD FIRES — Scroll down to bottom for special extended coverage

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Daily Data

Cal Fire has released a powerful Interactive Sonoma County fire map goes right down to specific parcels

Click here for Structure Status Information map The map is based on pre-existing satellite photos…

No news = great news! Updated satellite data map shows no hot spots in wine country fires – Updated 7:32 a.m. PDT 10/20/17

Please note: Unless there are unexpected developments by Monday (10/23), Wine Industry Insight will return…

Stubborn Pocket Fire alone in showing new hotspots – Updated 7:52 a.m. PDT 10/19/17

  PREVIOUS MAP BELOW EARLIER THIS MORNING BEFORE MOST RECENT 12-HOUR SATELLITE PASS   Source:…

No new hot spots in Napa Valley, Sonoma Valley wildfire status greatly improved – Updated 8:28 a.m. PDT 10/17/18

If you are not seeing 2 maps, please refresh your cache No new hot spots…

Satellite data show Kenwood/Sugarloaf/Rutherford hot spots remain as stubborn threats

Above, an updated map from the National Wildfire Coordinating Group. Right-click image to enlarge. Click…

Satellite data shows Kenwood, Sugarloaf, Rutherford main foci as Nuns fire spreads over the Mayacamas

Satellite data shows Kenwood, Sugarloaf, Rutherford main foci as Nuns fire spreads over the Mayacamas…

Wind + water + wildlands in the city = Wine country fire disaster.

Full article and one more chart at the source: New York Times…


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Effective Advertising


Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017


Download a PDF of Lew’s PowerPoint Presented at the International Bulk Wine & Spirits Symposium on July 26, 2017

For best results, download and save (do not automatically open). Desktop browsers work best because mobile sometimes has...

July 26th, 2017


13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014


Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014


Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class...

June 10th, 2014


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