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Worth a Look

Heroes and heels: Who freeloads on other reporters and who’s a mensch?

Come back periodically to see who credits Wine Industry Insight for breaking this story: Sullivan Vineyards Bankruptcy: Napa…

NEW REAL ESTATE COVERAGE: You’re only as far away from dirt as your next glass of wine

Growing up in a farming family, the household mantra to city folk was that, “You’re only as far…

Here are the cities where Amazon offers 2-hour alcohol delivery

Accordng to Amazon, these Prime Now cities offer 2-hour alcohol deliveries.   Cincinnati, OH Chicago, IL Columbus, OH…

Balzac Communications Founder Paul Wagner retires, Michael Wangbickler Becomes President

NEWS RELEASE   Napa, CA (August 31, 2017) – Balzac Communications & Marketing, a leading craft food and…

Duarte prosecution bias, inaccuracies extends even to incorrectly drawn map of the region

NOTE: This is a sidebar to the main article: Ripped? Not so much. U.S. Attorney promotes unsubstantiated &…

Dickenson Peatman & Fogarty formally launches Cannabis law practice group led by Carlstrom

NEWS RELEASE AUGUST 2, 2017   Dickenson Peatman & Fogarty (“DP&F”) has launched its Cannabis practice group.  …

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Sonoma County to Host 2018 Vinexpo Explorer Program

PRESS RELEASE September 15, 2017   Region’s diverse appellations, rich history and world-class wines focus of second annual

September 15th, 2017


Oak Ridge Winery Appoints New General Manager

Note to PR folk: The REAL NEWS in a release like this is the person who is the

September 1st, 2017


Terlato SrVP/General Counsel Scribner Retires after 39 Years

NEWS RELEASE   LAKE BLUFF, IL (September 1, 2017) “  John Scribner, Senior Vice President and General Counsel

September 1st, 2017


Linda Trotta Joins Jamieson Ranch Vineyards As New Winemaker

NEWS RELEASE, AUG. 29, 2017   Novato, Calif. – Jamieson Ranch Vineyards is pleased to announce the appointment

August 29th, 2017


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Online Usability


Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015


What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


MORE ONLINE USABILITY


News Reporting & Journalism


“Gotta Read” content boosts your readership. Here’s how to create it.

Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article....

June 18th, 2017


Why You Should Never Announce an Announcement

“Announce” is redundant. It is a bland boring word, kind of like cheap corn filler or  ground beef....

December 9th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


The News-less “News” Release

News releases don’t have to be nauseatingly arrogant to be worthless. All it takes is the ability to...

September 10th, 2014


MORE REPORTING & PROMOTING


Sullivan Vineyards Bankruptcy: Napa Valley’s Chapter 11 From Hell

The wildest Falcon Crest episode ever made pales by comparison with Napa Valley’s Sullivan Vineyards bankruptcy. The Chapter 11 proceeding is one of the messiest, most convoluted, and personally vicious winery insolvencies ever to hit a financial rock bottom in Napa Valley without ending in…

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The Mystery of Jeffry Hill’s Secret Federal Court Files Continues. Is Grape Fraud OK With Feds?

If anyone at the U.S. District Court in San Francisco knows anything about grape fraudster Jeffry Hill’s federal wiretapping case, they are saying nothing. The court records have been sealed for more than 3-1/2 months now in a case that has lingered without federal sanctions…

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Drinking water, tampons and diapers: New Calif legislation would put them all in same taxable category

California has long considered it regressive to tax items that are considered essential to life such as food, shelter, power, water and prescription drugs.   Last year Golden State lawmakers ran into that buzzsaw when they took heat for labeling tampons as non-essential and it’s…

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Duarte signs consent decree to settle federal court case over Tehama County plowing case

Without admitting guilt or liability or accepting the federal charges against him and his family’s nursery, John Duarte has signed a consent decree with the U.S. Department of Justice (DoJ) to end his long, grueling fight with the Army Corps of Engineers (CoE). DoJ attorneys…

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Tuesday, September 19, 2017

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Daily Data

Millennials edge out Boomers for POOREST Generation in America

Source: Pew Research…

Online advertisers beware: Millennials & Other wine drinkers more likely to use ad blockers

Education, wine consumption and ad blockers all march in tandem…

NZ Leads Globe In Export Bulk CAGR – USA Tops For Imports

Source: Elliott R. Morss…

Older Men Drink More Regularly, but Younger Men Drink More

Source: Older Men Drink More Regularly, but Younger Men Drink More…

North & South Willamette Valley Pinot Priced Above Oregon Average

Pot use soaring, alcohol not so much

Source: Washington Post…

Number of California Wineries Soars 190% in 10 years


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Effective Advertising


Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017


Download a PDF of Lew’s PowerPoint Presented at the International Bulk Wine & Spirits Symposium on July 26, 2017

For best results, download and save (do not automatically open). Desktop browsers work best because mobile sometimes has...

July 26th, 2017


13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014


Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014


Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class...

June 10th, 2014


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