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Worth a Look

Napa County information “just trust me” blunder helps promote panic about COVID-19 (novel coronavirus)

  NOTE: Lewis Perdue, the author of this article, is a former Managing Director of MSLGroup/Publicis and has…

Wonderful Citrus Secures 846-Acre Bianchi Big Bench in Salinas Valley

  NEWS RELEASE, Feb. 5, 2020 LOS ANGELES, — Wonderful Citrus recently signed a long-term lease on 846…

Wine DTC Hits Record $3.2 Billion in 2019 Amid Slowing Growth

NEWS RELEASE PR Newswire/January 22, 2020   Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report points to slowing channel…

SVB Report shows incredible drop in wine DtC growth rate

Source: Silicon Valley Bank State of the Wine Industry Report 2019…

Happy Holidays! This will be our last full issue until 2020.

This will be our last full issue until January 2, 2020. We will publish special issues if big…

UPDATE: Agenda set for Calif Ag Dept to hold Dec. 17 workshop on Suisun Valley Vintners and Growers changes to grape pricing districts

UPDATE: The agenda and speakers havve been announced for the CDFA Dec. 17 workshop on Suisun Valley Vintners…

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ETS Laboratories adds winemaker Don LaBorde to leadership team

NEWS RELEASE St. Helena, Ca. (September 25, 2019) â€â€ť ETS Laboratories, the pioneer and leader in wine analysis

September 27th, 2019

Wonderful Nurseries Welcomes Ken Noren to Their Sales Team to Head Up Their Northern California, Oregon & Washington Vine Sales

NEWS RELEASE – JUNE 13, 2019 Wonderful Nurseries is pleased to announce that Ken Noren, a well-respected industry

June 12th, 2019

Trinchero Family Estates hires Randy Hecklinski as VP Sales, National Retail Development

NEWS RELEASE   Trinchero Family Estates (TFE) is pleased to announce the hiring of Randy Hecklinski as Vice

June 4th, 2019

CAWG Issues news releases on disaster aid and smoke exposure research

NEWS RELEASES CAWG Statement on Passing of $19.1 Billion Disaster Assistance Bill by House of Representatives   SACRAMENTO,

June 4th, 2019


Online Usability

Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015

What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014

Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014

How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


News Reporting & Journalism

This smelly vendor survey lacked data integrity, so USA Today flushed their stinky article down the drain.

Wine Industry Insight has previously written about slipshod vendor-conducted “surveys” that have obvious conflicts of interest and are...

August 23rd, 2019

Wine Industry Insight/News Fetch wine review policy

Most wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with...

October 7th, 2018

Presentation and supplemental material for participants of WBC18

WBC18 Presentation Daily Bruin Handbook...

October 4th, 2018

How to tell if a survey is credible or just a load of BS

Determining whether a survey is credible and the data valid as presented is often a difficult task.  ...

January 30th, 2018


VC wine Investments are hibernating. AgriFoodTech gets no traction.That’s why we’re looking at the AlcBevs that are stealing vino’s market share.

Since late last year, we’ve been trying to update our 2018/2019 WineTech investment series. However, little has happened in the field with existing companies profiled, or with  new investments that meet our “low bar” cutoff of $1 million total investment.   We’ve spent way too…

More Featured Articles

Penrose Hill/Firstleaf sued, complaint alleges civil rights violations of disabled web site access. Class action requested

  New York resident Kareem Nisbett, who is legally blind, has sued the Penrose Hill wine company alleging civil rights violations of the Americans with Disabilities Act (ADA), the York State Human Rights Law (NYSHRL), and the New York City Human Rights Law (NYCHRL).  …

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Relief! California 2019 preliminary crush: 3.89 million tons., down from 4.28 million tons in 2018

Entire Report: California 2019 Preliminary Crush Report (pdf) Red wine down 12.8%, white declines 4.3% The 2019 crush (including table grapes and )totaled 4,085,772 tons, down 9.3 percent from the 2018 crush of 4,506,010 tons. Red wine varieties accounted for the largest share of all…

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When wine grape oversupply hands you financial lemons, making lemonade comes in handy

Regardless of whether the wine market is flat, declining, or ready or a big downturn, the market situation is a sour one for wine grape growers: Are you ready for the cyclical downturn in the US wine market? U.S. wine consumption drops for first time…

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Daily Data

Almonds: High water footprint, but their high nutritional value outranks almost all other crops

Source: “Water-indexed benefits and impacts of California almonds,” Ecological Indicators, Elsevier An intuitive vertical axis…

People leave wine clubs or don’t drink it at all because they can’t consistently find wine that they like

Being born in the wrong ZIP code can shorten your life

Sources: U.S. Small-area Life Expectancy Estimates Project and CDC via The Conversation…

Not a good sign: 74% of Americans trust Oprah & Tom Hanks more than scientific studies or health warnings

Source: Morning Consult…

Wine’s biggest challenge: Most AlcBev consumers don’t drink wine

  Source: Recommendation Algorithms…

Americans trust food & beverage companies 2X more than corporations as a whole

Source: Morning Consult…

Calif’s mediocre 2020 rainfall puts 10% of state into Moderate Drought Category

Source: Drought Monitor via West Coast Weather…



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Effective Advertising

Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis...

June 3rd, 2018

Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017

13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015

Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014

How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014

Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014

Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class...

June 10th, 2014