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Worth a Look

Voters More Worried About Health Than Economy, Want Social Distancing to Stay

Source: Morning Consult Poll (March 26, 2020) How to tell if a survey is credible or just a…

Brown-Forman Corp has donated $1 million to COVID-19 response funds.

NEWS RELEASE – March 23, 2020 Brown-Forman Corporation today announced a donation of $1 million to COVID-19 response…

Three big reasons why you are not retaining club and other DTC members

“A 5% increase in customer retention produces more than a 25% increase in profit.” For More, see: The…

Reload this link for updates on Napa, Solano & Sonoma virus restrictions

County Health Department Links Napa County: Coronavirus (2019 Novel Coronavirus) Solano County Press Releases Sonoma County orders people…

Family Winemakers of Calif asks Ag Secretary if reduced tasting room visits by appointment are OK

This is an excerpt from an email broadcast from the Family Winemakers of California “[H]ere is a link to…

Tasting room shut because of COVID-19? — Use Zoom (or teleconference site of your choice) to hold online tastings.

NOTE: This is NOT an ad or sponsored content in any way by anyone including Zoom.   I…

More Worth a Look

Presented By:


From Overwhelmed to Organized: Vineyard 29’s first harvest with vintrace

Like most winemakers with too much to do during harvest, it was often a battle for Keith Emerson,

March 17th, 2020


ETS Laboratories adds winemaker Don LaBorde to leadership team

NEWS RELEASE St. Helena, Ca. (September 25, 2019) ” ETS Laboratories, the pioneer and leader in wine analysis

September 27th, 2019


Wonderful Nurseries Welcomes Ken Noren to Their Sales Team to Head Up Their Northern California, Oregon & Washington Vine Sales

NEWS RELEASE – JUNE 13, 2019 Wonderful Nurseries is pleased to announce that Ken Noren, a well-respected industry

June 12th, 2019


Trinchero Family Estates hires Randy Hecklinski as VP Sales, National Retail Development

NEWS RELEASE   Trinchero Family Estates (TFE) is pleased to announce the hiring of Randy Hecklinski as Vice

June 4th, 2019


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Online Usability


Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015


What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


MORE ONLINE USABILITY


News Reporting & Journalism


This smelly vendor survey lacked data integrity, so USA Today flushed their stinky article down the drain.

Wine Industry Insight has previously written about slipshod vendor-conducted “surveys” that have obvious conflicts of interest and are...

August 23rd, 2019


Wine Industry Insight/News Fetch wine review policy

Most wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with...

October 7th, 2018


Presentation and supplemental material for participants of WBC18

WBC18 Presentation Daily Bruin Handbook...

October 4th, 2018


How to tell if a survey is credible or just a load of BS

Determining whether a survey is credible and the data valid as presented is often a difficult task.  ...

January 30th, 2018


MORE REPORTING & PROMOTING


Winc’s registered investment offering closes Friday

This is a draft article updating our previous article:Winc (Formerly Club W) comes in at #7 In WII’s Winetech funding survey. I normally would not publish a draft, but the various Cornonavirus disruptions have put me way off my schedule and I need to get…

More Featured Articles

Dueling To Kalon lawsuits — Constellation & The Vineyard House — scheduled for trial in federal court

  The dueling lawsuits concerning The Robert Mondavi Winery’s near monopoly over the use of the To Kalon designationon wine played out to a Coronavirus-empty court room in the San Francisco U.S. Federal District Court for the Northern District Of California.   Instead of in-person…

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Advertising integrity issues still plague Wine Business Monthly as email to advertisers fails to address concerns raised by media buyers, ad agencies and auditors

NOTE: The author of this article, Lewis Perdue, is an award-winning investigative journalist, and has worked in a senior position with J. Walter Thompson advertising, and as a managing director with MSLGROUP/Publicis. He has taught journalism and communications as a member of the regular faculties…

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Anemic subscription base may have prompted Wine Business Monthly’s questionable advertising promotions

EDITOR’S NOTE: It is important to recognize that the news and articles created by Wine Business Monthly’s editorial staff remain a superb and invaluable industry resource. That editorial effort deserves more professional, transparent advertising support that meets industry standards for integrity.   About the author:…

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Daily Data

COVID-19 Drives astounding wine sales growth across most channels

Source: Rabobank…

This graphic shows exactly who’s getting that $2 trillion Coronavirus stimulus

Source: U.S, Senate via HowMuch.Net…

Catena Zapata tops the “World’s Most Admired Wine Brands 2020”

This page may display improperly due to transition to new, upgraded server. We anticipate the…

Cooking is #1 for stuck-at-home people. Wine needs to get creative and leverage that & lots of the other top 12 activities

Source: Morning Consult…

DTC shipments recover, see sales channel shift following a one-week COVID-19 pause

Source: Commerce 7…

These are 2019’s Top DTC Varietals

Source: Sovos/W&V DTC Webinar…

Internet speeds holding up well under pandemic load increases

Internet speeds holding up well under pandemic load increases…


READ MORE DAILY DATA

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Effective Advertising


Wine Industry Insight: Your 98.1% solution — An exercise in meaningless data

Wine Business Monthly’s “95% solution” is a ridiculous distortion of data. The Wine Business Monthly’s 2020 Advertising Planning...

March 2nd, 2020


Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis...

June 3rd, 2018


Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017


13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014


Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014


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