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This map of U.S. hot spots for e-commerce raises more questions than it answers

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Source: National Bureau of Economic Research via Washington Post

Sometimes data raises more questions than it answers.

 

The study, based on data from the Visa card network, indicated that typical household gained about $1,150 in terms of convenience and expanded choice by shopping online in 2017, when the Internet accounted for about 8 percent of all consumer spending.

 

Given urban area access to more retailers than sparsely populated areas, it might have been posited that those areas would spend a larger portion of their purchases online.

 

There’s an interesting question still waiting for data to address it.