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UPDATED: Wine Institute receives $6,482,501 from USDA Market Promotion Program for Export Promotion

 

UPDATE:

 

On Feb. 12, the USDA released a list of ATP Funding Allocations which confirmed that The Wine Institute received $9,789,190. However, it is unclear and unstated whether this amount is in addition to the $6,482,501 from USDA Market Promotion Program previously reported by Wine Industry Insight.

 

The USDA has not responded to our request for clarification.

 

The USDA’s news release on the overall program has a date of January 31. However, both Growing Produce magazine and Wine Industry Insight check USDA releases on a daily basis and confirm that the news release was actually published and made available on Feb. 11.

 

NOTE:

There may actually be another $3 million from some other source as reported by Wine Business. However, that cannot be confirmed yet through USDA or other public information sources at this time (9:38 a.m., Feb. 7, 2019).

 

It’s notable that we have had a long history of shedding transparency on the Wine Institute and that has never been appreciated. As a result, The Wine Institute privately feeds proprietary information of interest to the entire wine industry exclusively to Wine Business.

 

Nevertheless, we will continue to report on the Wine Institute and associated topics.

 

 


 

The Wine Institute and other wine and alcohol recipients are highlighted in bold green type.

 

Premium Wine Executive News subscribers can obtain the working Excel file of the data below by logging into their accounts:


MAP Funding Allocations

FY 2019

https://www.fas.usda.gov/programs/market-access-program-map/map-funding-allocations-fy-2019

 Rank

Participant

FY 2019 Allocation

 1 Cotton Council International $13,706,275
 2 U.S. Meat Export Federation $13,079,880
 3 Food Export Association of the Midwest USA $9,960,580
 4 Food Export USA NE $9,115,174
 5 U.S. Grains Council $8,881,597
 6 Western U.S. Agricultural Trade Association $8,202,902
 7 American Hardwood Export Council, APA – The Engineered Wood Association, Softwood Export Council, and Southern Forest Products Association $6,726,807
 8 Southern United States Trade Association $6,518,179
 9

Wine Institute 

$6,482,501
 10 U.S. Wheat Associates $5,692,023
 11 USA Poultry and Egg Export Council $5,224,174
 12 Blue Diamond Growers/Almond Board of California $5,103,254
 13 Washington Apple Commission $4,943,369
 14 National Potato Promotion Board $4,824,746
 15 U.S. Dairy Export Council $4,712,752
 16 Alaska Seafood Marketing Institute $4,382,465
 17 California Walnut Commission $4,101,283
 18 American Soybean Association $3,904,535
 19 Florida Department of Citrus $3,558,395
 20 California Table Grape Commission $3,284,380
 21 California Prune Board $2,937,817
 22 Raisin Administrative Committee $2,825,687
 23 American Peanut Council $2,497,540
 24 USA Rice Federation/U.S. Rice Producers Association $2,473,389
 25 Pear Bureau Northwest $2,345,960
 26 Sunkist Growers, Inc $2,111,914
 27 American Pistachio Growers/Cal-Pure Produce, Inc. $1,766,950
 28 Washington State Fruit Commission $1,737,282
 29 Cranberry Marketing Committee $1,698,499
 30 Pet Food Institute $1,470,182
 31 National Confectioners Association $1,365,945
 32 U.S. Livestock Genetics Export, Inc. $1,362,139
 33 National Association of State Depts. of Agri. $1,210,919
 34 USA Dry Pea and Lentil Council $1,069,557
 35 National Sunflower Association $1,034,786
 36 Northwest Wine Coalition $936,846
 37 National Renderers Association $907,369
 38 Welch Foods Inc. $906,875
 39 California Agricultural Export Council $895,909
 40 Organic Trade Association $826,606
 41 U.S. Dry Bean Council $763,120
 42 Intertribal Agriculture Council $730,285
 43 Brewers Association, Inc. $708,575
 44 U.S. Pecan Growers Council $672,830
 45 California Cherry Marketing and Research Board $567,129
 46 U.S. Apple Export Council $551,688
 47 New York Wine and Grape Foundation $459,174
 48 American Sheep Industry Association $449,120
 49 Ginseng Board of Wisconsin $438,442
 50 Distilled Spirits Council of the United States $432,245
 51 California Pear Advisory Board $419,142
 52 California Fresh Fruit Association $403,905
 53 The Popcorn Board $363,161
 54 Hop Growers of America $361,223
 55 California Strawberry Commission $311,850
 56 Synergistic Hawaii Agriculture Council $309,138
 57 American Seed Trade Association $286,827
 58 Florida Tomato Committee $258,258
 59 U.S. Hide, Skin and Leather Association $255,329
 60 Cherry Marketing Institute $244,318
 61 U.S. Highbush Blueberry Council $205,251
 62 American Sweet Potato Marketing Institute $202,996
 63 National Watermelon Promotion Board $174,811
 64 Mohair Council of America $133,953
 65 California Olive Committee $109,788
 ========
Total $174,600,000