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Unified Wine & Grape Symposium

Ardagh Group. Bottles Born & Backed in the USA. Locally manufacturing quality glass for more than 125 years. Find your perfect bottle.

Growth Opportunity: Americans spend about 1/5 of 1% of their annual gifting budgets on wine. Plenty of room to improve.



Assumptions:  Gifts would be mostly Off-Premise sales since On-Premise gifting would most likely would be accounted for by BLS under restaurants and bars. According to the bw166 chart on this previous Daily Data, Off-Premise wine comprises of 18% of all alcoholic beverage revenues in 2017.


Source: Average annual expenditures and characteristics of all consumer units, Consumer Expenditure Survey,2013-2017