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2019 Unified Wine and Grape Symposium
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Critics’ “swirl, sniff, sip, spit” regime can shortchange overall taste perception

Critics’ “swirl, sniff, sip, spit” regime shortchanges overall taste perception

Screen Shot 2018-11-26 at 9.04.00 AMSource: Physiology & Behavior: “Retronasal perception of odors

WHY DOES THIS MATTER?

Screen Shot 2018-11-26 at 9.08.20 AMSource: Jessleen K. Kanwal, Neuroscience Program at Harvard University