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2019 Unified Wine and Grape Symposium
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Yellow Tail’s $5 Mil “Tastes Like Happy” ad aimed at 2019 Super Bowl

According to Shanken Daily News: Yellow Tail is planning to spend $5 million on Superbowl 2019 ads.

The brand’s — Yellowtail – Tastes Like Happy “casting call”  solicits user-produced videos to be used in the effort.

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