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2019 Unified Wine and Grape Symposium
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Wine wins for gifts & special events, but still losing overall preference share

 

Screen Shot 2018-09-12 at 5.21.30 AMSource: Morning Consult:”American Drinking Preferences.” Poll conducted July 17-18, 2018, among a national sample of 2,201 adults (21+). Margin error Plus/minus 2%

More relevant Daily Data charts from Morning Consult: