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2019 Unified Wine and Grape Symposium

Your youngest legal wine drinkers are no longer Millennials – get used to it.

Screen Shot 2018-03-02 at 5.12.17 AMSource: Pew Research Center

The Generation without a label: “Post Millennial? iGen? GenZ?”

Pew came up with “Post-Millennial” and the New York Times tried to crowdsource a name and came up short. Regardless, they are coming of age and their attitudes are very different from Millennials. Better start now to think how you are going to market to them.

This is what an MTV Survey found for names

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