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2019 Unified Wine and Grape Symposium

Addison Rex Goes Undercover as COO for The Wine Spies, Sonoma-based Wine Technology Company

SANTA ROSA, CA, December 1, 2017 – The Wine Spies is pleased to announce the addition of Addison Rex as the company’s new Chief Operations Officer. Within this role, Rex will be responsible for day to day operations and the execution of the company’s ambitious 2018 expansion plans. Rex joins The Wine Spies from Deerfield Ranch Winery, where he served as General Manager.


“It’s a very exciting time to be joining the Wine Spies team, and I am looking forward to implementing policies, procedures and programs that benefit our operation, our winery partners and our customers. The Wine Spies mission of creating value for customers and for its wineries is one that I’m very proud to take up immediately,” says Rex.


Wine Spies founder and CEO, Jason Seeber (known in the trade as ‘Agent Red’) says, “We’re thrilled to welcome Addison to our team during this exciting time in our history. Addison brings a demonstrated depth of operational experience, and his intimacy with winery operations will help to ensure that our winery partners receive peak attention and care. Our customers will benefit, too, as we work to improve nearly every area of the company, in order to super-serve our loyal fans.”


For 2018, The Wine Spies is embarking upon a mission to improve service at all levels, and the addition of Addison Rex will help to ensure that company goals are exceeded – to the benefit of all in the value chain.


“The agents have been traversing wine country for a decade, consistently sourcing incredible deals for our customers,” says Rex. “Now we’re working hard to take things to the next level with streamlined operations – and a Top Secret expansion into bold new territory. You’ll have to stay tuned to learn more about that but, as usual, expect the Spies to lead the entire category.”




About The Wine Spies


The Wine Spies, founded in 2007, is a wine technology company based in Santa Rosa, California specializing in sourcing premium wines from across the globe, making them available at a remarkable price to wine consumers across the country. More information on the company’s notable achievements, services provided, key leadership, or history can be provided upon request.