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2019 Unified Wine and Grape Symposium
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HipLatina Releases Insights into Wine Marketing to Latinas

-NEWS RELEASE-

Audience Survey Delivers Perspective on US Hispanics for Wine Industry

 

San Francisco, California: HLC Media announces the release of insights on the aspirational category of wine from a survey of nearly 400 women from HipLatina’s acculturated audience of savvy Latinas.  In addition to wine preferences the subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands. The results paint a picture of a community of confident women who over index on brand loyalty, appreciate culturally relevant content, have extraordinary influence in their communities through the social mobile, and who love wine.

 

“They thirst for wine and wine information that is culturally relevant,” stated Lisa Cavalli, COO of HipLatina and HLC Media. “We are thrilled to shine new light on this critical growth audience,” she added. HipLatina delivers this audience with extraordinary engagement for the benefit of brands through native content and rich media.

 

Download the wine report here { https://hlcmediagroup.com/wp-content/uploads/sites/4/2017/06/HL_WineReportFINAL.pdf }.

 

About HipLatina

A trusted source for acculturated and aspiring Latinas, HipLatina.com provides thoughtful, engaging and always approachable content. Diverse perspectives from strong, forward-thinking Latinas empower our audience to be their best selves.

 

About HLC Media

HLC Media works with brands to craft culturally relevant messaging to the HipLatina community and beyond through marketing services, content development, and high impact media.