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Wine premiumization may not be all it’s cracked up to be

Wine premiumization may not be all it’s cracked up to be
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The full article and analysis is available to premium Wine Executive News Subscribers at this link.

  • Among the data analysis details in the premium piece:
  • Lower price tiers still dominate.
  • Middle tier still trumps expensive wines.
  • Top-selling varietals also shy away from top price points.
  • Most expensive wines still growing fastest — by lowering prices.
  • And then there are the blush/rose┬┤outliers.