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Delicato Bota Box Hits 4 Million Cases


Case number 4 million placed by Southern Glazer’s Wine & Spirits

NAPA, Calif. (October 25, 2016) – Delicato Family Vineyards announced today that Bota Box, the consumer-favorite eco-friendly wine producer of premium 3 and 1.5 liter bag-in-box and 500ml Tetra Pak wines, has reached another pivotal benchmark for the family-owned winery, by reaching 4 million cases in sales. Case number four million shipped yesterday from the winery on October 24, 2016, fulfilling the order placed by Southern Glazer’s Wine & Spirits in Denver, Colorado. To commemorate this achievement, Chris Indelicato, Delicato Family Vineyards President and CEO, and Mike Jackson, Executive Vice President of Sales and Marketing, travel to Southern Glazer’s Wine & Spirits offices in Denver to show their appreciation to Denver Bota Box distributor representative, Steve Noorlun, EVP/General Manager, and his efforts by presenting Southern Glazer’s Wine & Spirits with a commemorative award.


“It’s a great pleasure to receive this year’s 4 millionth case of Bota Box here in Colorado, this is an extraordinary milestone for the people of Delicato Family Vineyards and the Indelicato family,” Noorlun commented. “Congratulations, we’re proud to be partnered with you and proud of this achievement.”


“The Bota Box story continues to resonate with consumers as they recognize the innovative technology, environmentally friendly packaging, and probably most importantly – the wine quality. The Bota Box drinker purchases bottled wines $10 and above at retail and has an annual HH income of $100k+, which is a testament to that quality,” noted President and CEO Chris Indelicato. “We are proud to reach this milestone with the support of our consumers, retailers, restaurants and distributors. Congratulations to Steve and Southern Glazer’s Wine & Spirits for helping to make it happen.”


“We at Southern Glazer’s Wine & Spirits are pleased to have a 16-state relationship with the Indelicato family and Delicato Family Vineyards. Southern Glazer’s Wine & Spirits was thrilled to hear that Colorado will be receiving will be receiving 4th millionth case of Bota Box. Congratulations to the Indelicato family, Delicato Family Vineyards, and Bota Box,” noted Mel Dick, President of the wine division of Southern Glazer’s Wine & Spirits. “We are so very proud of our relationship and look forward to many years of continued growth together.”


Bota Box is the Fastest growing brand under $8.* Over the past 5 years, Bota (Total Brand) has grown +139%, an average of seven times faster than the Table Wine category.** Market Watch Magazine recognized the Bota Box premium 3-liter portfolio as a “Hot Brand” for the eighth consecutive year in a row and awarded the 1.5-liter Bota Brick as the “2016 Best New Wine Brand.”


Bota Box takes its name from the traditional Spanish wine skin known as a bota used to carry wine for centuries and became popular in the 1960s and 1970s with hikers, skiers and other outdoor enthusiasts who wanted to bring wine on outdoor adventures without the weight and inconvenience of glass bottles. The modern version of a bota; Bota wine is kept fresh inside 3-liter and 1.5-liter BPA free Mylar bags up to four weeks after opening and is also now available in the 500ml Tetra Pak.


*Source: Nielsen FDL+, 26 Weeks Ending 09/10/16
**Source: Nielsen xAOC Liq+, 52 Weeks Ending 09/10/16