FREE! Subscribe to News Fetch, THE daily wine industry briefing - Click Here

World-class technology from a family business that cares about your wine. CLICK NOW FOR SAMPLES


Sommeliers Choice Awards

Craft beer, cocktails & Millennial frugality eating away at wine sales growth in restaurants

This is another in a series of Daily Data segments based on Silicon Valley Bank’s 2016 State of the Wine Industry

Screen Shot 2016-01-20 at 4.07.24 PM

Source: Silicon Valley Bank

“We believe the reasons for this change are explained by more at-home consumption and a behavior change of our frugal millennial consumers who are more likely to satisfy their restaurant consumption needs by starting with a beer or cocktail, then having a glass of wine rather than a bottle of wine with dinner.” — State of the Wine Industry, 2016 – Silicon Valley Bank