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Beer continues to lose market shareover the past 10 years. Spirits gain most, then wine.

From presentation at the U.S. Beverage Alcohol Forum, made by Danny Brager, SrVP, Beverage Alcohol Practice, Nielsen Click Image to enlarge

From presentation at the U.S. Beverage Alcohol Forum, April 10, 2014 made by Danny Brager, SrVP, Beverage Alcohol Practice, Nielsen
Click Image to enlarge