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WineDirect & Amazon Team Up For Wine Marketplace Compliance

An enhanced compliance and shipping system through WineDirect is in the works for vintners participating in Amazon’s Wine Marketplace program revealed last week.

WineDirect was formed in September of 2011 when Inertia Beverage Group purchased the WTN Services division of 1-800-flowers.com, which provides marketing and fulfillment services to wineries.

“We believe Amazon’s re-entry into the wine space provides a unique opportunity and new channel for our customers to sell more wine online,” WineDirect President & CEO Joe Waechter told Wine Industry Insight this morning.

“We are working closely with Amazon to connect then to our winery partners enabling them to take full advantage of this opportunity,” said Waechter. “We will also assist Amazon to help them expand the offering and reach.”

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EXPANDED COMPLIANCE AND SHIPPING

While all the program details were not available, sources tell WII that it the WineDirect program will allow enhanced compliance and the ability to ship beyond the original 12 states anticipated for the program’s launch.

The same sources say that Amazon will provide vintners with access to these enhanced compliance and shipping services at a discounted price much like the discounts on shipping and credit card charges offered to early participants.

Amazon wants such a program in place for launch after the approaching holiday season has passed.

FIRST MARKETPLACE MEETINGS COORDINATED BY ELITE VINTNER GROUPS

Participants tell Wine Industry Insight that last week’s secretive Napa and Sonoma meetings were a hand-picked group of vintners arranged in large part by The Family Winemakers of California in cooperation with Napa and Sonoma County vintner’s associations. Sources say the California Wine Institute played “an insignificant”role because Amazon sees it as dominated by very large companies who are “hostile to direct shipping.”

Also In This Article:

The full text of the following sections is available to subscribers of Wine Executive News.

  • OTHER COMPANIES TO PARTICIPATE IN SYSTEM?
  • AMAZON CONTACT AVAILABLE

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