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Sommeliers Choice Awards

Three big reasons why you are not retaining club and other DTC members

“A 5% increase in customer retention produces more than a 25% increase in profit.”

For More, see: The Value of Keeping the Right Customers

Wine club churn

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WHY #1

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WHY #2

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WHY #3


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For additional insights on this, contact Wine Industry Insight Publisher Lewis Perdue