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Home » Archives by category » Daily Data (Page 2)

California’s wine future remains RED! – AGG Nursery Survey

Source: Jeff Bitter – Allied Grape Growers presentation at 2020 Unified Wine & Grape Symposium

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Email benchmarks may — or may not — be useful: Depends upon who you ask?

Source: eMarketer BOTTOM LINE: Open rates are irrelevant unless you are getting measurable results. The only thing that counts is whether an email measures up to your own financial expectations or other organizational goals. Don’t send an email without first setting your own results goals. Open rate and other metrics do not necessarily equal success. […]

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21 Generational differences between Boomers and Millennials that you MUST use when selling wine

Source: Silicon Valley Bank State of the Wine Industry Report 2019

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Friends, family & product reviews vital for Millennial/GenZ purchase decisions.

Source: Morning Consult via eMarketer

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The Parental Leave Boomlet in the U.S. Is Leaving Women Behind

Source: Bloomberg

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Why Are Some D2C Brands Are Leveraging Their Traditional Channels?

More details at the Source: eMarketer

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Boomers can’t die fast enough – and why that’s a good thing as wine continually misses with Millennials, GenX & Z

Source: Silicon Valley Bank State of the Wine Industry Report 2019

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US Coronavirus Case Reports Haven’t Affected Consumer Sentiment…Yet

Source: Morning Consult

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Serving up the value in the DTC Flywheel: Create!

  The DTC Wine Vendor Flywheel (below) is put together by Paul Mabray with the help of Erica Gomez with the goal of helping wineries discover and navigate the crowded landscape of DTC wine vendors.   Its über-high-density of its information makes it hard to grasp all of the value — like having all four-courses […]

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CA, TX, NJ lead in Amazon facilities that can legalize its wine alcbev sales. 2 charts show you where and how many.

Source: CNBC Source: MWPVL NOTE: The MWPVL link (above) goes to 2 tables showing the full addresses of all AMZN warehouses on the United States and around the world.

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