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U.S. wine has steadily lost American market share to imports. Now struggling to hold on to 65%

Source: Gomberg-Fredrikson via SVB 2019 State of the Wine Industry Report  

Off-premise case sales of wine have been dropping; revenues flattening

Source: Nielsen via SVB 2019 State of the Wine Industry Report

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Free shipping is STILL the #1 motivation for online shoppers! Yes, wine is heavy, but this is the anchor that weighs down DtC

And this is what happens when you DON’T offer free shipping Previous relevant Daily Data links on this topic Free shipping, not speed, remains the #1 decision option for digital buyers This is why your online wine sales don’t have a prayer if you’re not offering free shipping. Free shipping: THE #1 “Most Important” Factor […]

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Wine.com is still #1 in online wine, but Drizly, Total Wine & Minibar are closing in.

Wine.com is still #1 in online wine, but Drizly, Total Wine & Minibar are closing in.   Technically, Drizly and Minibar are on-demand local delivery services and not direct competitors to Wine.com and Total Wine.   However, this chart of total alcohol sales offers an interesting comparison of the volume of alcohol sold on-demand compared […]

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Moderate drinking good news drove wine consumption. What’ll happen now that Anti-Alc forces are in control? Some answers may come next week.

  Will the 2019 Annual Silicon Valley Bank Wine Business Survey offer sobering news on the trend now that anti-alcohol forces are filling the news vacuum left by the wine industry’s malignant public absence on moderate consumption and health?   You will need to wait until next week for that answer.   But you should […]

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These U.S. states drink the most wine per capita. You’ll be surprised at 4 of the top 5

Source: National Institute of Alcoholism and Alcohol Abuse via VinePair

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Online claims about harms from organic wine & farming are junk science from a stealth corporate misinformation group.

NOTE: This article was prompted by this Forbes piece: Organic Grape Growing Harms Vineyard Soil, Says A Consumer Advocacy Group.  ACSH has a convincing — but misleading — veneer of scientific credibility that has mislead many respected news organizations.   An online post blasting organic farming — If You Buy Organic Wine, You May Be […]

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Millennials Look Like Ground Zero in the “Canna-Cannibalization” of Wine

Not a good indication given that Millennials became America’s largest generation this year Right-click chart to view a larger image Source: Silicon Valley Bank – State of the Industry Report Preview & Sign-Up

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Defining a “standard drink:” (It’s a LOT smaller than you think!)

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This is the year Millennials will top Boomers as largest generation in U.S.

Source: Pew Research

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