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The cost of acquiring mobile app users is outrageously high

Source: Fiksu via Venturebrat

Fine Wine Prices Today About Same As In Late 2007

Source: Wine Wealth

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Why you shouldn’t post when your Facebook fans are online

Most people think 9 p.m. is THE optimal time. That’s also when the competition is the toughest. Try one of the other peaks for better response. Source: Wisemetrics By way of Heidi Cohen.

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Rain Offers Minuscule Improvement In Calif Drought.

Recent rains in California have had little effect on the Extreme Drought other than a tiny improvement over last week. As the table, below, indicates all drought categories remained the same except for D2-D4 which dropped about 2%.

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Millennials Trust User-Generated Content 50% More Than Other Media

Source: Ipsos Millennial Social Influence Study via Mashable

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99% of organic social posts create almost no engagement (But hang on, there’s an upside)

Source:  Social Flow via VentureBeat From: VentureBeat — ‘Businesses should not jump to the conclusion that social media marketing isn’t working, however. As with marketing to the “long tail,” businesses that do moderately well with social posts could get great results, and companies should not be put off by the findings, says SocialFlow CEO Jim […]

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Taste Profiling – Organoleptic Breakdown

A PERSONAL NOTE: My apologies in advance to a number of good friends and colleagues who are still trying to get wine profile systems to work. But, as you read on, my hands-on experience and further research leads me to believe that the system has inherent problems that will prevent it from reaching the potential […]

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Prices, Ratings Bias Consumer Enjoyment & Willingness To Pay

Source: Journal of Wine Economics Volume 9, Number 2, 2014, Pages 115–134 doi:10.1017/jwe.2014.9 “The key conclusions from the study are that for non-expert wine consumers (1) there is no relationship between intrinsic wine character and enjoyment (individuals rated the same wines quite differently), and (2) price influences both appreciation of wine and Willingness To Pay […]

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Mobile users click on browser ads more than those in-app

Source: Adobe via eMarketer full article and analysis here

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If Consumers “Get” Your Brand, They Spend A Lot More With You

Food And Beverage Have Low Alignment Alignment Doubles Composite Share of  Wallet Alignment Shows Even Better Share of Wallet Increases For Food And Beverage Source: Gallup Brand Alignment and wallet share

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