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Craft index off slightly but still outperforming beer market. Cider craters.

Source: National Beer Wholesalers Association

California’s Enron accounting for H2O: It’s a mystery how much water was actually pumped at Delta Banks Pumping Plant

Source: California WaterBlog

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Mobile apps are choking your ability to scale site visits.

Source: Comscore 2016 U.S. Mobile App Report

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Expect wine, beer & food to get more expensive: Calif farmers dig more wells, deeper than ever as regulators throttle back ag water.

Source: California Department of Water Resources via Sacramento Bee

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Mobile marketing rules as internet users say goodbye to the desktop led by the 18-44 demographic

Source: Comscore 2016 U.S. Mobile App Report

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Regardless of what the TTB says is okay, consumers will avoid your bottle if you add the wrong things

Source: Nielsen

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Targeted coupons work best for mobile ads regardless of generation

Source: Nielsen

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Diageo: It’s amazing how small your market share can be and still remain the global spirits giant

Diageo: It’s amazing how small your market share can be and still remain the global spirits giant Source: Wall Street Journal

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Here are 3 of 13 compelling reasons why you have GOT to use infographics!

Full 13-item infographic at the source: Visual Capitalist

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Is gravity finally pulling Boston Beer’s stock down to reality?

Boston Beer meets gravity Interactive chart at source: Bloomberg

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