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San Diego County Ranks 5th For Number of Calif Wineries & Is Among Least Expensive To Do Business

Source: 2017 San Diego County Economic Impact of Wineries Report Shows Significant Growth

Shoppers will be more active than ever this Thanksgiving & Black Friday (But not so much on Cyber Monday)

Source: Nielsen

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More bad news for on-premise sales: Americans of every age group continue to spend less eating out

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Cellar Tracker scores show bias patterns according to data analysis

Source: 1 of 5 charts in the analysis from The Wine Gourd “This Weibull expected distribution is compared directly with the observed frequency distribution in the next graph. In this graph, the blue bars represent the (possibly biased) scores from CellarTracker, and the maroon bars are the unbiased expectations (from the probability model). Those scores […]

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Black Box drives most of Constellation’s sales growth

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1,500 Acres — 1.6 to 2% — of Sonoma/Napa vineyards impacted by wildfires: Vinsight

Source: Vinsight. More data, maps & satellite imagery at the link.

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Millennial marketing a misplaced mania? GenX has 50% more bucks to spend (and 20% more than Boomers)

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“Millennial” is too broad a demographic to target. Who you really need to reach are 26-year-old HENRYs

FYI: HENRY = High-Earners-Not-Rich-Yet. Sweet spot= Age 26 Detailed analysis at the source: Unity Marketing

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Wine’s gotta hit this solitary sweet spot or languish with the rest of retail.

Wine’s gotta hit this solitary sweet spot or languish with the rest of retail Source: Nielsen

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The Great Recession: On track to cause as much damage as the Great Depression

Right-click chart to view a larger image. Full analysis here

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