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Home » Archives by category » Worth A Look

Voters More Worried About Health Than Economy, Want Social Distancing to Stay

Source: Morning Consult Poll (March 26, 2020) How to tell if a survey is credible or just a load of BS

Brown-Forman Corp has donated $1 million to COVID-19 response funds.

NEWS RELEASE – March 23, 2020 Brown-Forman Corporation today announced a donation of $1 million to COVID-19 response funds. The donation announced today supports multiple locations and agencies as Brown-Forman assesses community and industry needs and identifies the best ways to support those impacted by COVID-19.   “As COVID-19 has spread throughout the world, we […]

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Three big reasons why you are not retaining club and other DTC members

“A 5% increase in customer retention produces more than a 25% increase in profit.” For More, see: The Value of Keeping the Right Customers Wine club churn   WHY #1 WHY #2 WHY #3   For additional insights on this, contact Wine Industry Insight Publisher Lewis Perdue

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Reload this link for updates on Napa, Solano & Sonoma virus restrictions

County Health Department Links Napa County: Coronavirus (2019 Novel Coronavirus) Solano County Press Releases Sonoma County orders people to shelter in place

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Family Winemakers of Calif asks Ag Secretary if reduced tasting room visits by appointment are OK

This is an excerpt from an email broadcast from the Family Winemakers of California “[H]ere is a link to Cellar Pass. Cellar Pass is a company that can set up a “by appointment only” system for wineries. This is the request I sent to Secretary Ross for consideration by the Governor: As an alternative to closing the […]

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Tasting room shut because of COVID-19? — Use Zoom (or teleconference site of your choice) to hold online tastings.

NOTE: This is NOT an ad or sponsored content in any way by anyone including Zoom.   I mention Zoom because it is widely used and is already installed on millions of computers. Plus there are apps for mobile phones and tablets.   You can have up to 100 participants in the free version — […]

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COVID-19 may be hammering winery tasting room sales says WineDirect data

  The Novel Coronavirus looks as if it’s having  a substantial impact on winery tasting room sales.   According to Adrienne Stillman, Marketing Director for WineDirect, “Over the past weekend, we observed a 22% decrease in tasting room sales by volume compared to last month. This confirms the anecdotes we’ve been hearing from wineries: that […]

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Consumers find reviewer descriptions unhelpful for wine selection

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Wine Industry Insight: Your 98.1% solution — An exercise in meaningless data

Wine Business Monthly’s “95% solution” is a ridiculous distortion of data. The Wine Business Monthly’s 2020 Advertising Planning Guide asserts that: “95% of the 330,155,000 cases of wine produced in the U.S. are made by wineries that read Wine Business Monthly.“ In a previous article we pointed out that their claim could be satisfied by […]

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How badly do major wine influencers fail? (Hint: Epically)

Source: Wine Opinions via Revolution Algorithms

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