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Home » Archives by category » News Reporting & Journalism (Page 2)

When Company Blogs Slide Into Sales Brochure-land

A lot of company blogs offer good solid information. But when they begin to read like a sales brochure, they lose credibility and readership. To qualify as a solid article rather than a thinly disguised advertisement the post should: Get to the point. Avoid basing the entire article on YOU. Remember that the article should […]

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Worst New Web Site Remake Of The Year (So Far)

Long, ALL CAPITAL LETTER headlines are inherently harder to read. Every article block looks like every other one. No dates with articles. Lack of visual cues for scanning. People are in a hurry. They scan web pages quickly for new and/or interesting information. If they don’t find it, they’re gone. This is most crucial for […]

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Just Like Quality Wine, Quality News Is Not Free

I occasionally get emails from News Fetch subscribers wondering why there are so many advertisements. Or why there are some articles that they must pay extra for. The one, true answer is that without advertisers, the result in wine news would be the same as in the larger world of journalism as a whole as […]

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A Journalist’s View Of Those Slick Emailer Services

You know them as Vertical Response, Mail Chimp, Constant Contact and more. They may be a good way to send chatty newsletters to your wine club or other mailing list, but they hurt you in a lot of ways and they really don’t work for getting news to journalists. Put The Important Items First First […]

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Good Gawd Almighty! Get To The Point

This is supposed to be a NEWS release about NEW people. Instead, it wanders all around Hell and gone with non-sequiturs and touchy-feely, sorta-visionary-like things that maybe are supposed to give some context of some sort. But all it does is bury the real news and deprive the people involved of respect and the day […]

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Use Sharp Headlines To Hook Readers – Or Else

I just sent an email to a very talented blogger who often buries some very good stuff. This is an expansion of that email I just sent.   Dear [Blogger]: You write some great stuff. I’d like to use more of it. But many of your headlines are not descriptive. You need to grab readers […]

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Analyst Or Reporter: It’s All About Reliable Data

Whether you’re a journalist or a brokerage analyst, you’re only as good as your sources. And sources are only as good as their data. It pays to have experience and knowledge of the topics you’re covering and some history with sources because those allow you to BS detect statements and to know who has the […]

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Online Content, Prostitution & Disclosure

The following piece from today’s San Francisco Chronicle,  (“Snowcial – social media’s peak networking“) touches on a potentially unsound and possibly illegal practice if done incorrectly: “David Armano, managing director, Edelman Digital: ‘Journalists and newspapers are now doing paid content. The days are over for separation of church and state, editorial and advertising. The lines […]

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Internet Boasting Doesn’t Equal Quality

There are a million ways to laugh boasting off the stage. I’ve written many times about all the arrogance and sheer unsupportable hyperbole in news releases … by people who ought to know better. This recent piece from the San Francisco Chronicle says it very well. It deserves a careful read by the people who […]

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Suing Wine Writers

There are a lot of misconceptions about defamation. And even though it’s been quite a while since I co-taught a course on mass media law at Cornell, the Supreme Court has not made any major changes over those intervening years. The quick summary below is not legal advice, but intended as a quick “Cliff’s Notes” […]

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