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13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One price covers both web and email advertising. Comparisons, below are based on a one-time, one month insertion price and standard horizontal banner NOTE: WII does not recommend the small 468×60-pixel banners used by WBM. Price comparisons, below, […]

Why You Should Never Announce an Announcement

“Announce” is redundant. It is a bland boring word, kind of like cheap corn filler or  ground beef. It dilutes your message and wastes the precious few words you have to grab a potential reader’s attention. The fact that you have sent out a press release or other announcement is proof that you have “announced.” […]

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Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and grandfathering them for ongoing advertisers. What’s more, to lower the annoyance factor, the grandfathered ads must make slower transitions and remain static longer. And they animate once and then remain still. Our eventual goal is no animations […]

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The News-less “News” Release

News releases don’t have to be nauseatingly arrogant to be worthless. All it takes is the ability to bury the news at the bottom of a textual avalanche of wandering prose. This release has the usual self-congratulatory mentions embedded in a lot of verbiage that failed to address the basic question: Why should the reader […]

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How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not clearly marking paid content is misleading and dishonest.) In the daily News Fetch email briefing, sponsored links look like this: or HOW TO MAKE SPONSORED LINKS PAY OFF Write an irresistible headline. Use Sharp Headlines To Hook […]

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News Should Be Free – Stop This Wanting To Be Paid BS!

This is a revised version of an article originally published on Feb. 14, 2014 titled, “Just Like Quality Wine, Quality News Is Not Free“ I occasionally get emails from News Fetch subscribers wondering why there are so many advertisements. Or why there are some articles that they must pay extra for.   The answer is […]

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Facebook & Email Spying: People Will Hate You If You Secretly Mess With Them

People will hate you if yousecretly  mess around with them: Internet outraged by Facebook’s ‘creepy’ mood experiment Don’t Be A Mail Chump People also don’t like to be spied upon. All of those email services like Mail Chimp. Constant Contact etc, contain undisclosed spyware that allows the sender to determine the recipient’s user behavior starting […]

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Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to vie for Diageo Awards The bias may seem subtle and the step toward being a in a corporate pocket one that can be eased away through denial, but both are there. Just as soon as a blogger […]

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When Company Blogs Slide Into Sales Brochure-land

A lot of company blogs offer good solid information. But when they begin to read like a sales brochure, they lose credibility and readership. To qualify as a solid article rather than a thinly disguised advertisement the post should: Get to the point. Avoid basing the entire article on YOU. Remember that the article should […]

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Worst New Web Site Remake Of The Year (So Far)

Long, ALL CAPITAL LETTER headlines are inherently harder to read. Every article block looks like every other one. No dates with articles. Lack of visual cues for scanning. People are in a hurry. They scan web pages quickly for new and/or interesting information. If they don’t find it, they’re gone. This is most crucial for […]

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