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13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

¬†Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One price covers both web and email advertising. Comparisons, below are based on a one-time, one month insertion price and standard horizontal banner NOTE: WII does not recommend the small 468×60-pixel banners used by WBM. Price comparisons, below, […]

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Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and grandfathering them for ongoing advertisers. What’s more, to lower the annoyance factor, the grandfathered ads must make slower transitions and remain static longer. And they animate once and then remain still. Our eventual goal is no animations […]

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How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not clearly marking paid content is misleading and dishonest.) In the daily News Fetch email briefing, sponsored links look like this: or HOW TO MAKE SPONSORED LINKS PAY OFF Write an irresistible headline. Use Sharp Headlines To Hook […]

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Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to vie for Diageo Awards The bias may seem subtle and the step toward being a in a corporate pocket one that can be eased away through denial, but both are there. Just as soon as a blogger […]

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Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class that I teach in the Sonoma State Wine MBA program. Part 2 is here: A Checklist For Effective Online Advertising Online marketing and advertising offer a lot of advantages over more traditional forms because: Costs are inexpensive […]

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A Checklist For Effective Online Advertising

The following is part 2 of the course materials that I use in my “Communications as Capital” class that I teach in the Sonoma State Wine MBA program. Part 1 is here: Developing The Effective Online Advertisment Numerous advertising and usability studies have shown that a relatively small number of actions can make the difference […]

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Ad Fraud Grows In Wine Country: Turns Off Readers, Misleads Advertisers

If you’re an advertiser and an publication suddenly announces a massive jump in page views and/or visits, you should smell a rat. THE DEVIL (AND THE RAT): IN THE DETAILS The situation has only grown more intense since Wine Industry Insight’s two recent articles on the current trends in defrauding advertisers and driving readers away: […]

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Online Advertising Page-View Fraud Growing

“Page views” rank as one of the major metrics of online advertising. PAGE VIEWS = MONEY Generally, the more page views, the more money an online publication can charge for their advertising. FALSELY INFLATING PAGE VIEWS IS DISHONEST But artificially inflating the number of page views by cutting articles into smaller and smaller chunks is […]

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Online Content, Prostitution & Disclosure

The following piece from today’s San Francisco Chronicle,¬† (“Snowcial – social media’s peak networking“) touches on a potentially unsound and possibly illegal practice if done incorrectly: “David Armano, managing director, Edelman Digital: ‘Journalists and newspapers are now doing paid content. The days are over for separation of church and state, editorial and advertising. The lines […]

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