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Home » Entries posted by Lewis Perdue (Page 2)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Global alcohol consumption decline may have stabilized, but data show no proof of a reversal of decline

  REALITY CHECK FROM WINE INDUSTRY INSIGHT:   Assuming statistical significance for all the underlying data, anincrease of 0.01% could easily be a an artifact hidden beneath the data’s margin of error or a rounding error depending upon the number of significant figures retained in calculations.   The magnitude of the alleged increase hardly verifies […]

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Millennials reverse urban migration, head for suburbs. What does this mean for Drizly & brick-and-mortar retailers?

  A new study by the Brookings Institute — Early decade big city growth continues to fall off — means that “the “decade of the city” may be less valid during the waning years of the 2010s. While most big cities are still gaining population, the rates of that gain are falling off for many […]

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May’s historic heat beats 1934 Dust Bowl record for lower 48! Calif mostly dodges bullet.

Source: National Oceanographic and Atmospheric Administration

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Dissecting a winery’s Google troll attack via multiple anonymous accounts and fake “reviews”

This is article 2 in a series. Article #1 is: Google’s inability to deal with fake accounts and content makes reviews UNtrustworthy Article #1 in this series looked at Google’s comfort level with fake reviewers and posts that are not actually reviews from people who had never visited a location or tried a product. While […]

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Worker trust in employers increases. U.S. among highest

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At $53 million, Drizly places #4 in winetech funding, but #1 in the total number of investors.

Local alcoholic beverage delivery service Drizly has rasised a total of $53 million so from 23 total investors — 19 in one single round! The un-redacted table is available to Wine Executive News Premium Subscribers. Premium Subscribers Log-In Here: CCBill premium subscribers, please click this link. Stripe premium subscribers, please click this link Not a […]

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New tasting room openings now increasing at twice the rate of new wineries – Trend started 2003-07

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40% of Millennials use ad blockers and will never see your ad if you use animations and these other annoying tactics

More effective advertising tips at: Keynote Presentation, International Bulk Wine & Spirits Symposium 2017

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Google’s inability to deal with fake accounts & content makes reviews UNtrustworthy

This is article 1 in a series. Article #2 is:Dissecting a winery’s Google troll attack via multiple anonymous accounts and fake “reviews” Russian trolls and other fake content creators who have tried to influence U.S. elections and other public policy issues have become hot topics and brought hot-seat grilling to Google, Twitter and Facebook. And […]

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5 ways new personal data restrictions will negatively impact your marketing, sales, and brand

Get ready! It may be GDPR now, but new regulations in the U.S., or new court decisions and state laws are certain. How the GDPR Will Affect Marketers

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