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Home » Entries posted by Lewis Perdue (Page 2)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Free shipping: THE #1 “Most Important” Factor in Online Sales

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TTB looking for comments on wine, spirits, beer information collection

Wine Industry Insight has re-ordered the list to place wine-related items first. We have also included a quick link: Proposed Information Collections; Comment Request (No. 64)   On Friday, June 9, 2017, as required by the Paperwork Reduction Act, we published in the Federal Register a notice requesting public comments on 11 existing TTB information […]

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Napa Valley Vintners Assn sees big growth in revenues — WII DataGraphic

The Napa Valley Vintners Association’s revenues increased dramatically between 2012 and 2014 as fundraising events rose to 46% of its $8,049,349 income, according to the most recently available Form 990 filed with the Internal Revenue Service.   The IRS Form 990 is required to be made public by all federally tax-exempt non-profit organizations.   It […]

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Cognac leads spirits market growth, way ahead of whiskey, vodka & tequila

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“Grapevine Triangle” balance method for growers finally reaches North America

The Grapevine Triangle: It’s taken decades to arrive, but this fundamental method of grapevine balance has finally reached North America thanks to a peer-reviewed article that has been months in the making: Grapevine Triangle: An aid to understanding grapevine balance.   While some of he concepts have been discussed here on an informal basis, this […]

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This is why your online wine sales don’t have a prayer if you’re not offering free shipping.

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Your online sales are DOA if you ignore these 12 top sales motivators from KMPG

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Make people hate you! Use these types of ads online.

Make people hate you! Use these types of ads online. Source: Nielsen Norman Group Legend for advertisement types. From: The Most Hated Online Advertising Techniques (Reorganized into alphabetical order) Autoplay video (with skip)-This video advertisement starts playing automatically when you arrive at a website, followed by video content from the website you are visiting. Deceptive […]

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Brown-Forman wine sales & pricing are sorta, kinda okay: RBC

Heat map pretty evenly divided between green and red

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Treasury, Ste. Michelle quietly settle “Dueling Stags” legal spat

Treasury Wine Estates and Chateau Ste. Michelle have quietly settled their “Dueling Stags” legal spat.   The settlement was filed May 25. No details have been made public and both parties have agreed to pay their own attorney’s fees.   The court document is available here for Wine Executive News premium subscribers. Previous Wine Industry […]

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