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Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

New Research Shows Why Wine Descriptions Don’t Help Consumers Select Wine

New research recently published in the journal Neurocomputing shows one more reason why consumers get little help in choosing wines from the descriptions in wine reviews: the same words mean different things to different people. This fits in with — MISINTERPRETATION: Words = Big Trouble — which is one of the issues that we have […]

Why Mobile Marketers Need To Sleep With Their Millennial Consumers

Source: Mary Meeker, KPCB

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Napa Vintner Murder/Suicide’s Gnarled Legal Knot Tangles Tighter

The Napa Valley murder/suicide precipitated by a long, tangled series of lawsuits has been further snarled in new court actions that promise to further complicate an already hard-to-decipher gnarl of litigation. The Simplified Tangle Up Until The Murder/Suicide As previously reported in six articles by WII covering the court case and deaths, vintner Robert Dahl — […]

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Record Number of Aussie Exporters Ship Record Number Of Products

Source: Australian Government

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US Minimum Wage: Way Out Of Step With The First World

Source: OECD Via The Economist

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US Farm Assets Maintain Lead Over Debt

Source: USDA/FAS

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NEWS FETCH – May 22, 2015

TOP NEWS US consumers “eat” 300 gals of Calif water weekly in state’s food Languedoc Sales Predicted To Rise 54% In U.S. China Inc. Is Coming To America PA Winery Opens Up Inside A Walmart Hunting the thieves behind a rash of six-figure wine heists How Vladimir Putin created America’s new hot wine TTB Compliance […]

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Do Wine Buyers Really Care About Sustainability?

Source: Lodi Winegrape Commission via 2015 Vineyard Economics Seminar

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NEWS FETCH – May 21, 2015

TOP NEWS UFW Farm-labor case appears headed to Supreme Court Hong Kong Tycoon & Napa Vintner Made $22 Billion This Year & Lost Most of It This Week Demographics & Purchase Behaviors of High Frequency US Wine Consumers Americans Still Spending More, Still Not on What They Want Dry Creek Valley grape grower Tom Maple […]

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Lodi Vintner Victor Vineyards Hires New Marketing Personnel

NEWS RELEASE Victor Vineyards has hired wine industry veterans Mark Fedorchak and Mark Chandler as members of its marketing team. Fedorchak serves as Director of Sales & Marketing. He was instrumental in the introduction of Fetzer’s Bonterra brand and also led the sales and marketing efforts at Round Hill/Rutherford Wine Company for several years before […]

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