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Home » Entries posted by Lewis Perdue
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

2017 Venge Vineyards Petite Sirah Oso Vineyard (Calistoga/Napa Valley)

Bodacious with black cherry, super dark chocolate notes matched by a solid, perfectly balanced backbone of oak & tannins. Gigantic flavor explosion. WARNING: Not for the timid. Best Petite Sirah I have ever had. $75 at the winery. lp

DTC: Bottles over $100 were up 15% by volume in 2019: Sovos

Source: Sovos (PDF)

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Wine DTC Hits Record $3.2 Billion in 2019 Amid Slowing Growth

NEWS RELEASE PR Newswire/January 22, 2020   Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report points to slowing channel growth despite prices reaching new highs.   BOSTON, Jan. 22, 2020 /PRNewswire-PRWeb/ — Wineries shipped more than $3.2 billion worth of wine directly to consumers in 2019, according to the latest Direct-to-Consumer (DtC) Wine Shipping Report from […]

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These are all the things holding wine back

These are the many reasons current wine recommendations can never work.   A Powerpoint from the new company that invented Clans — an algorithm that provides recommendations that are accurate 72 to 90% of the time and avoids embarrassment, intimidation, inaccuracy, communication failures, peer pressure and genetic variations in taste.   Clans is based on […]

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Consumers say brands are trying too hard to appear altruistic

Source: Morning Consult

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Trader Joe’s 2018 Paso Robles Zinfandel, Grower’s Reserve

This wine reviewed by Katherine Perdue, a genuine GenZ wine drinker about to graduate from St. Mary’s College. “I would totally buy this. Looks light in the glass but has very intense fruit, lasting finish and good mouthfeel.” $4.99. Trader Joe’s – KP

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Holiday online & non-store sales nearly double in 2019 over 2018

Source: Adobe

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DtC brings in 60% of winery sales, but only 18% have full-time data people to look after that

Source: Silicon Valley Bank State of the Wine Industry Report 2019

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Millennial wine sales are creeping upward

Source: Silicon Valley Bank State of the Wine Industry Report 2019

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Mailchimp can be a black hole of privacy liabilities for its users

ASSOCIATED WINE INDUSTRY INSIGHT ARTICLES A top litigator takes a close look at Mailchimp and CCPA (premium article, subscribers scroll down to log in) MailChimp could cancel you for violating this “Catch 22” rule that every marketer ignores Mailchimp can be a black hole of legal and regulatory liabilities that dumps all privacy compliance on […]

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