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Home » Entries posted by Lewis Perdue
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Lake County Winegrape Growers Focus Post-Fire Relief Efforts On Research

NEWS RELEASE   Growers Collaborate with Experts to Minimize Wildfire Impact in Future Years   Kelseyville, Calif. November 15, 2018 – With an increase in the number and duration of large wildfires, the California wine industry is working together to explore ways to combat the effect of smoke exposure and fire damage on winegrapes and […]

Consumers’ Holiday Spending Estimate Is Down, but Still Solid

Source: Gallup

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You’ve got to be sustainable to be profitable – Regardless of customer generation: Nielsen

Corporate sustainability is in high demand across gender and generations Source: Nielsen

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Still showing nicely after all these years

My wine and thriller: still showing nicely after all these years — The wine and the book, inspired by fact, created by imagination, and caught in a web of reality and fantasy.   The web spun by Castello Da Vinci and Xantaeus leads through Perfect Killer and this web of links:   The Institute for […]

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The U.S. buys almost 1/3 of all European wine exports — #1 in the world

Source: Bloomberg

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Malibu Coast AVA Devastated By Woolsey Fire – Some structures saved by vines

By Lewis Perdue with extensive assistance from the Malibu Coast Vintners and Grape Grower’s Alliance   Vineyards and wineries in the Malibu Coast AVA have been heavily damaged or destroyed by the still-raging Woolsey fire in the coastal hills west of Los Angeles. Neglected by the California Wine Institute, and once demonized by Los Angeles […]

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Minibar Delivery’s on-demand wine types remain relatively constant for past 3 years

Chart: Minibar Delivery

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DTC seen as financial salvation for wineries, but revenue growth is erratic

Source: 2018 DTC survey by Silicon Valley Bank & Wine Business Monthly

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Yellow Tail’s $5 Mil “Tastes Like Happy” ad aimed at 2019 Super Bowl

According to Shanken Daily News: Yellow Tail is planning to spend $5 million on Superbowl 2019 ads. The brand’s — Yellowtail – Tastes Like Happy — “casting call”  solicits user-produced videos to be used in the effort. The rules can be found at this link.

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New chipped credit cards not curtailing fraud increases

Source: Gemini Advisory

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