Leverages the only wine-focused social listening software program with SCRM functionality and intelligence
February 20, 2012
Napa, CA – Balzac Communications has chosen VinTank for its social listening and social customer relationship management needs.
“We looked at a myriad of other solutions at all price points. VinTank not only offered the best in terms of features, but also had a thorough understanding of the wine industry,” said Michael Wangbickler, Balzac Senior Account Executive.
Balzac will now have deep access to analytics that will give them detailed information about their clients’ customers and conversations related to the brands they are managing, while measuring their successful interactions and media programs put into action.
”Having the visibility into my clients’ social conversations across millions of channels and millions of consumers was reason enough to select VinTank," Wangbickler said "But their recent release of SCRM features that allow us to manage our clients’ Facebook Fan Pages and append, organize and manage the customer information set them apart from any other solution available in the market today."
Most wineries and wine companies are convinced of the value of social media, but struggle to find ways to best manage, and leverage the influx of conversations that surround wine and their brands. Others, like Balzac, are now at the point of trying to identify their direct and indirect consumers in order to target their marketing and engagement efforts.
“It is an honor to be selected to help Balzac manage social media and social customers for their winery customers,” says Paul Mabray, Chief Strategy Officer of VinTank. “We plan to keep enhancing our platform to even better serve the wine industry and professional firms like Balzac.”
Wineries, wine companies, PR agencies and more can sign up for free accounts to VinTank’s social listening platform as well as upgrade their accounts to access these same customer and management features at http://vintank.com/our-software.