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Rupert Billins Joins Dalla Terra Winery Direct As California District Manager

Submitted By: Nick Urbano, July 26, 2010
(Napa, CA; July 13, 2010)— Dalla Terra Winery Direct founder Brian Larky today announced that Rupert Billins will join the team as the new California district manager beginning July 19th.  In this position, Rupert will take over the reins from Hans Purohit as district manager in the California market.

“We are thrilled that Rupert will be joining Dalla Terra Winery Direct. He is based in San Francisco and is already familiar with many of our brands and their profiles within the key Italian account realm,” comments Larky.

Originally from England, Billins was previously import account executive for Transpacific Wine & Spirits, a division of Southern Wine & Spirits of Northern California. He has spent over 10 years in the distributor world in sales and educational capacities. He is a Certified Wine Educator.

Billins may be contacted at (415)972-6268, and after July 19th via email at

About Dalla Terra Winery Direct

The Dalla Terra™ Winery Direct® roster reads like a who’s who of some of the most esteemed family-owned wineries in Italy. Each producer has played a major role in the significant strides Italy has made over the last twenty years in improving the quality of its wines. Dalla Terra Winery Direct is changing the nature of the wine importing and distribution business. “Winery Direct” is the company’s mantra. Founder Brian Larky’s untraditional approach to selling wine skips the national importer level in the three-tier distribution system, allowing U.S. distributors to buy directly from the producer. This unique business model offers a more efficient, economical and consumer-friendly way of shipping, distributing and marketing wine—despite a strong Euro that has raised some prices as much as 25 percent. In spite of these unfavorable exchange rates, Dalla Terra continues to act innovatively to bring both quality and value to American wine consumers. For more information on Dalla Terra and the wineries they work with, go to or call 707.259.5405.