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From: lewis.perdue@wineindustryinsight.com

Subject: Off-Premise Sales Continue Modest Gains, But $20+ Soars 18.5% - WINE INDUSTRY INSIGHT

Date: 2010-08-16 19:17:21

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Hinman &
Carmichael,Alcoholic Beverage Law

Off-Premise Sales Continue Modest Gains, But $20+ Soars 18.5%

Wines selling for more than $20 per 750ml bottle soared 18.5 percent for the four-week period ending July 24 according to scanner data from The Nielsen Company. Overall sales were up 2.8 percent with U.S. wines gaining 4.1 percent and imports off slightly, down 0.6 percent.

Nielsen Scan Track Wine - 072410

Nielsen Scan Track Wine - 072410

The original analysis, interpretation and custom calculations performed by Wine Industry Insight and based on data from The Nielsen Company and the complete WII article are available to VIP Premium Subscribers. Wine Industry Insight does not sell or market data from the Nielsen Company.


While wine selling for more than $20 per bottle per bottle topped the charts, five of the seven price categories also posted gains.

Price gainers (by average bottle price) were:

  • $24.96, up 18.5%
  • $15.88, up 6.4%
  • $9.93, up 5.7%
  • $12.27, up 5.5%
  • $4.65, up 2.9%

Losing dollar volume were:

  • $2.20, down 2.1%
  • $6.79, down 3.2%

Rankings of price segment winners and losers is the same as last month as are most of the percentage gains.


The Nielsen Company spreadsheet that includes the data on which this article is based is available here for VIP Premium subscribers. Even this full spreadsheet represents just a very small fraction of that available to Nielsen clients.

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